Role & responsibilities Develop and implement comprehensive marketing strategies to drive lead generation for cricket ground bookings, corporate tournaments, and events. Build and nurture strong relationships with corporate clients, HR professionals, and event managers to expand business opportunities. Plan, execute, and manage digital marketing campaigns across social media, email marketing, paid advertising, and other online platforms. Organize promotional events, sponsorships, and strategic collaborations to enhance brand visibility and market reach. Monitor and analyze marketing campaign performance, using data insights to optimize lead generation efforts and improve ROI. Collaborate closely with the operations team to ensure smooth execution of marketing-led events and initiatives. Requirements: Preferred candidate profile Minimum of 3 years of experience in marketing, preferably within the event management, sports, or corporate engagement sectors. Demonstrated success in lead generation and business development. Excellent communication, presentation, and negotiation skills. Proficiency in digital marketing tools, analytics platforms, and CRM systems. Strong strategic thinking, creativity, and the ability to work independently and drive measurable results. Why Join Us? Work in an exciting sports environment with creative freedom. Opportunity to showcase your design and video skills in a fast-growing industry.
Job Title: Manager Corporate Events & Partnerships (Cricket Initiatives) Location: Chennai / Bangalore / Coimbatore (Based on preference) About 22Yards: 22Yards is a growing network of premium cricket grounds across South India, designed to cater to practice sessions, tournaments, and corporate engagements under floodlights. We aim to make cricket more accessible, organized, and engaging for individuals, teams, and organizations. Role Overview: We are seeking a dynamic and experienced professional from the events industry who can drive corporate collaborations, partnerships, and cricket-themed engagements . The ideal candidate will bring strong B2B event experience, relationship management skills, and a passion for sports. Key Responsibilities: Develop and execute a corporate engagement strategy focused on cricket-based events. Identify and collaborate with HR, admin, and CSR teams of companies to host cricket tournaments, team-building activities, and branded events at 22Yards grounds. Lead end-to-end planning and execution of corporate cricket events – from ideation and pitching to logistics and event day management. Build and maintain partnerships with event agencies, sports promoters, and brand managers. Create proposals, presentations, and custom packages tailored to corporate clients. Coordinate with internal teams (operations, marketing, design) to ensure smooth delivery of events. Drive revenue growth through strategic B2B partnerships and recurring events. Track performance metrics, client feedback, and improve offerings. Requirements: 2-5 years of experience in the events, experiential marketing, or brand activation industry. Proven experience in working with corporate clients and managing B2B events. Strong communication, negotiation, and relationship-building skills. Passion for cricket or sports-related events is a big plus. Willingness to travel within city for client meetings and event executions. Self-starter with the ability to work in a fast-paced, growing environment. Preferred Background: Previous experience with event agencies, sports properties, or employee engagement teams. Hands-on experience in corporate event sales or client servicing roles. Perks: Opportunity to work in a growing sports-tech and events ecosystem. Hands-on role with visible impact and growth. Flexible, entrepreneurial work culture.
Role & responsibilities Job Description Head of Operations Company: 22Yards Playoff Private Ltd Role: Head of Operations Location: [City: Bangalore and Chennai] Type: Full-time About 22Yards 22Yards is a fast-growing sports management company dedicated to creating world-class cricket experiences through premium grounds, tournaments, academies, and corporate cricket events. We aim to redefine how players, corporates, and communities engage with the sport by blending passion with professional execution. Role Overview We are seeking a dynamic and results-driven Head of Operations to lead our end-to-end ground and tournament operations. This role requires someone with strong leadership, process management, and people skills who can ensure flawless execution of cricket matches, corporate events, and academy programs while scaling operational efficiency across multiple venues. Key Responsibilities Ground & Facility Management Oversee day-to-day operations of cricket grounds, nets, and facilities. Ensure pitch, ground, and floodlight readiness for matches. Maintain operational standards for safety, cleanliness, and customer experience. Match & Tournament Operations Lead execution of tournaments, leagues, and corporate matches. Coordinate with umpires, scorers, teams, and vendors for smooth event flow. Ensure high-quality player & audience experience. Team & Vendor Management Build, train, and manage the on-ground operations team (coordinators, ground staff, scorers, helpers, etc.). Liaise with vendors for equipment, catering, logistics, and rentals. Client & Partner Engagement Act as the key operations point of contact for teams, academies, corporates, and associations. Handle client escalations with a problem-solving mindset. Business & Process Excellence Drive operational efficiency through structured SOPs and checklists. Monitor KPIs (ground utilization, match execution quality, customer satisfaction, revenue targets). Implement technology tools for scheduling, reporting, and feedback tracking. Qualifications & Skills Graduate in Sports Management / Business Administration / Operations (preferred but not mandatory). 5+ years of experience in sports operations, event management, or hospitality . Strong leadership and people management skills. Excellent communication and negotiation abilities. Passion for cricket and deep understanding of ground/match requirements. Ability to work under pressure, especially during tournaments and peak schedules. What We Offer Opportunity to lead operations for a high-growth sports company. Exposure to large-scale cricket tournaments, corporate leagues, and academy management. Collaborative, sports-driven, and entrepreneurial work culture. Competitive salary + performance-based incentives.