About the Role We're seeking a Director of Demand Generation who can drive pipeline, not just leads. You will own the strategy, execution, and performance of all demand gen programs across digital, ABM, content syndication, and partner channels—obsessing over conversion rates, CAC, CPL, pipeline velocity, and ROI. This is a performance-first role: your success is measured by the pipeline and revenue you help generate. If you’re a full-stack marketer who can think strategically, execute ruthlessly, and optimize endlessly, we want you. Key Responsibilities Own the full-funnel demand generation strategy : Design and manage scalable, multi-channel campaigns to drive high-quality MQLs and SQLs that convert to revenue. Pipeline accountability : Hit monthly and quarterly targets for sourced and influenced pipeline in close collaboration with sales. Campaign development : Build and run integrated campaigns across digital (search, social, retargeting), email, events, ABM platforms, and content syndication. Data & performance optimization : Analyze funnel metrics across every stage to identify drop-off points, iterate fast, and improve results continuously. Technology leadership : Own and optimize the demand gen tech stack (HubSpot, Marketo, Salesforce, ZoomInfo, 6sense, etc.). Sales alignment : Partner with SDR and AE teams to ensure seamless handoff, tight feedback loops, and campaign execution that supports the sales process. Team leadership : Manage a small team (internal or agency), fostering a performance-oriented culture with accountability, experimentation, and continuous learning.
