WOMEN WESTERN WEAR -FASHION BRAND Job Description: The Ecommerce & Digital Marketing Manager will be responsible for developing, managing, and optimizing paid digital campaigns across various channels to drive traffic, conversions, and revenue growth. The role involves deep analytical rigor, strong operational execution, and creative thinking to scale marketing programs while maximizing profitability. The ideal candidate is a hands-on digital marketer with experience in managing large budgets and delivering results in a high-growth, fast-paced startup environment. Key Responsibilities: 1. Strategy & Planning: Develop a full-funnel performance marketing strategy that aligns with the startups growth and revenue goals. Collaborate with leadership to establish KPIs for campaigns, including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). 2. Campaign Management: Plan, execute, and manage large-scale campaigns across Google Ads, Facebook Ads, Instagram, YouTube, LinkedIn, Twitter, and other relevant paid channels. Implement and manage display advertising, search marketing (SEM), paid social, and retargeting campaigns. Design A/B testing frameworks to optimize creatives, copy, targeting, and bidding strategies for campaign performance. 3. Budgeting & Allocation: Own the allocation and optimization of the multi-million-dollar marketing budget across channels, focusing on maximizing ROI. Continuously analyze and re-allocate spending to optimize high-performing campaigns and phase out low-performing ones. 4. Data Analysis & Reporting: Monitor key performance metrics (CTR, CPA, CPC, conversion rate) and adjust strategies in real-time based on data insights. Utilize advanced analytics tools (Google Analytics, Power Bi or similar) to provide detailed performance reports to stakeholders. Provide actionable insights from campaign data to improve performance and drive decision-making. 5. Cross-Functional Collaboration: Work closely with the content, creative, and design teams to ensure that marketing creatives resonate with target audiences. Collaborate with the product team to ensure a seamless user journey from the ad to the product landing pages. 6. Optimization & Growth: Continuously look for growth opportunities to scale campaigns and explore new channels or technologies (such as automation tools and AI). Lead efforts to drive continuous improvements in CAC and LTV, ensuring scalability and profitability. 10. Performance Marketing Tools: Proficiency in tools such as Google Ads, Facebook Business Manager, Google Analytics 4, Google Tag Manager, Data Studio, SEMrush, or equivalent performance marketing platforms. Required Skills and Experience: 7+ years of experience in digital marketing, with at least 4 years in a performance marketing role managing large budgets and revenue as a KRA. Strong understanding of paid media channels, including search, PMAX, social, display, and programmatic. Proven track record of managing high-budget campaigns and delivering exceptional ROI and CAC improvements. Excellent analytical skills with experience in data-driven decision-making. Hands-on experience with A/B testing and conversion rate optimization. Experience in scaling campaigns for high-growth startups is highly preferred. Mastery of Google search and PMAX preferred. This role requires a proactive marketer who can balance data analysis with creativity, leveraging digital marketing to drive impactful growth for the startup. Role: Performance Marketing Manager Industry Type: Textile & Apparel (Fashion) Department: Marketing & Communication Employment Type: Full Time, Permanent Role Category: Digital MarketingEducation UG: Any Graduate Job Type: Full-time Pay: ₹80,000.00 - ₹120,000.00 per month Benefits: Health insurance Application Question(s): What is your current CTC? What is your expected CTC? What fashion brands have you worked with? Work Location: In person
Job Title: Performance Marketing Manager Location: Gurgaon (Udyog Vihar) Department: Marketing & Growth Reports To: Founder / Head of Marketing About the Role: We are seeking a data-driven and creative Performance Marketing Manager to lead all paid digital marketing initiatives for our women’s fashion brand. The ideal candidate will be responsible for strategizing, executing, optimizing, and scaling digital campaigns across Meta, Google, and other platforms to drive traffic, conversions, and brand growth. Key Responsibilities: Campaign Strategy & Execution: Develop and manage paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms. Plan and execute full-funnel strategies to drive customer acquisition, retention, and revenue growth. Budget & Performance Management: Own the monthly marketing budget and allocate spends efficiently to achieve ROI and ROAS targets. Monitor campaign performance, track KPIs, and provide weekly & monthly reports. Creative & Communication: Collaborate with the design and content teams to develop high-performing creatives, ad copies, and landing pages. A/B test ad creatives, audiences, and formats to improve click-through and conversion rates. Analytics & Optimization: Analyze campaign data and customer behavior using Meta Ads Manager, Google Analytics, Shopify analytics, etc. Identify key growth levers, optimize campaigns, and scale what works. Customer Journey & Retargeting: Build remarketing funnels to improve retention and increase lifetime value. Use segmentation to target the right audiences at each stage of the funnel. Market Research: Stay updated on fashion e-commerce trends, competitor strategies, and digital innovations. Recommend new channels or campaign ideas to expand reach. Requirements: Must have worked in women's fashion brand before. 5–10 years of hands-on experience managing paid ads for D2C fashion or lifestyle brands. Strong command over Meta Ads Manager, Google Ads, Google Analytics, and Shopify . Proven track record of achieving strong ROAS and driving measurable results. Analytical mindset with ability to interpret data and derive actionable insights. Excellent communication and collaboration skills. Preferred Experience: Prior experience in women’s fashion, lifestyle, or apparel category. Understanding of influencer marketing, affiliate campaigns, and content performance. Experience working with performance marketing agencies or managing them. Job Type: Full-time Pay: ₹331,759.44 - ₹1,327,156.68 per year Work Location: In person
We’re looking for a sharp, fashion-savvy E-commerce Executive to manage our brand’s online presence across leading fashion platforms — Nykaa, Ajio, Tata Cliq, Amazon, Flipkart , and international marketplaces like Noon and ZereSouq (Dubai) . You’ll be the bridge between our collections and our customers online — ensuring every product looks perfect, performs well, and reaches the right audience. Key ResponsibilitiesMarketplace Management Oversee product listings, pricing, inventory, and content across all marketplaces. Work closely with category managers to build strong brand visibility and placement on platforms. Manage online promotions, end-of-season sales, and campaign activations. Catalog & Content Upload new collections with accurate product details, images, and descriptions. Collaborate with the design and creative teams to maintain premium visual presentation across platforms. Ensure listings reflect the brand’s tone and meet platform guidelines. Sales & Analytics Track daily sales, returns, and product performance across each marketplace. Identify top-performing styles and improvement areas through data-driven insights. Prepare weekly and monthly sales reports for management review. Inventory & Operations Coordinate with warehouse and logistics teams to ensure smooth order flow and stock accuracy. Resolve order issues, delays, and customer returns efficiently. Maintain ideal stock levels across all platforms to avoid cancellations or stock-outs. Marketing & Growth Plan and execute on-platform promotions, ads, and brand collaborations. Optimize listings with SEO-rich keywords to improve visibility and organic reach. Keep track of competitor activity and identify new opportunities for brand expansion. Who You Are Graduate in Business, Fashion Management, or Marketing. 1–3 years of experience managing e-commerce for a fashion or lifestyle brand. Hands-on experience with Amazon Seller Central, Flipkart Seller Hub, Nykaa Partner Portal, Tata Cliq, Noon & ZereSouq dashboards. Proficient in Excel and comfortable analyzing sales data. Passionate about fashion, detail-oriented, and always curious about what’s trending. Bonus Skills Knowledge of SEO, digital ads, and marketplace algorithms. Basic design skills (Canva or Photoshop) to make quick creative updates. Understanding of UAE e-commerce operations and logistics. Why Join Us Be part of a growing women’s western wear brand redefining modern elegance. You’ll help bring every collection to life online — ensuring each piece finds its way to the women it was designed for. Would you like me to make a shorter social media version too (for LinkedIn or Instagram job posting)? It can have a concise, stylish caption and key bullet points. Job Type: Full-time Pay: ₹10,079.59 - ₹36,273.58 per month Work Location: In person