Walk-In Interview | Digital Marketing Officer at WisGrad Education Are you a digital marketer ready to drive impact in the education space? We’re looking for a creative and performance-driven Digital Marketing Officer to join our team at WisGrad Education —India’s academic delivery partner for the University of West London (UWL) certification programs. Role: Digital Marketing Officer Location: Kochi Walk-In Date: Wednesday, 18th June 2025 Time: 10:00 AM – 5:00 PM Venue: WisGrad Education, D22, "The Platynum", KHB Tower, N H Bypass, Maradu P O, Kochi What You will Be Doing Content Creation & Management · Create engaging and original content for blogs, social media, and the company website · Assist in designing visual content using tools like Canva, Adobe Spark, or Photoshop · Edit and proofread content to ensure brand consistency and proper grammar · Help maintain a content calendar to ensure timely publishing Social Media Marketing · Assist in planning and scheduling posts across all company social media platforms · Monitor engagement (likes, comments, shares) and respond to community interactions · Research trending topics, hashtags, and content styles to enhance reach · Analyse social media performance and suggest improvements Search Engine Optimization (SEO) · Conduct keyword research to inform blog topics and website content · Optimize on-page elements like meta titles, descriptions, headers, and images · Help identify opportunities to improve page rankings through backlinking and technical SEO · Monitor website traffic and SEO performance via Google Search Console and Google Analytics Email Marketing · Help draft email newsletters and promotional campaigns · Segment email lists for targeted messaging · Monitor email performance metrics (open rate, click-through rate, bounce rate) · Assist with A/B testing of subject lines and content formats Paid Advertising · Support in managing paid advertising campaigns on platforms like Google Ads and Meta Ads · Help write ad copy and select appropriate targeting parameters · Track ad performance and assist in making optimization recommendations Analytics & Reporting · Track and report digital marketing KPIs and campaign results · Compile weekly or monthly performance summaries · Assist in preparing presentations and reports for internal teams · Learn and use tools like Google Analytics, Meta Insights, and HubSpot · Market Research & Competitor Analysis · Research industry trends, consumer behaviour, and competitors’ digital strategies Identify best practices and new digital tools · Summarize findings and present insights to the team Administrative & Team Support · Take notes during marketing team meetings and track action items Assist in organizing digital assets, campaign files, and media libraries · Coordinate with other departments (e.g., design, sales, product) when needed and provide general support to the marketing team across various projects About Us WisGrad Education enables Indian learners to access high-quality, globally certified short-term courses from the University of West London , designed to boost career skills and employability. No prior appointment needed – just walk in! For queries, contact: +91-9995515542 Or email: [email protected] Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person
