Video Editor

About Mendu Herbs

Mendu Herbs is a premium Himalayan Shilajit resin brand, ethically sourced and grounded in Ayurvedic wellness principles. We're scaling our DTC presence internationally through Shopify and driving aggressive growth via performance marketing across Meta, TikTok, and Google Ads.

The Role

We're seeking a full-time Video Editor & Creative Strategist to lead creative direction across all paid channels. You'll develop strategic creative pillars, produce video content and UGC assets, and provide data-driven creative recommendations that inform our paid advertising performance.

Key responsibilities

• Develop creative strategy and messaging pillars for Meta, TikTok, and Youtube campaigns
• Design and produce motion graphics, animated content, and short-form videos optimized for each platform
• Script and direct UGC content concepts; review and refine creator submissions for brand alignment
• Analyze campaign performance data and identify winning creative patterns to optimize future production
• Build and maintain creative asset library and documentation systems

Required qualifications

• Proven experience creating content for paid advertising with focus on conversion metrics
• Portfolio examples showing ads/videos that drove measurable ROAS improvements
• Proficiency in Adobe Creative Suite (After Effects, Premiere Pro) or equivalent
• Strong UGC scripting and direction expertise
• Video editing and post-production skills
• Analytics-driven mindset with ability to connect creative decisions to measurable outcomes
• Project management and ability to work independently in remote environment

Preferred qualifications

• DTC eCommerce background, especially supplement or wellness brands
• Experience with performance creative best practices (problem-solution, testimonial formats)
• Experience with Capcut and Elevenlabs