Company Details: Vicco Laboratories was established in the year 1952 by Late Mr. Keshav V Pendharkar. In 1959 Late Mr. Gajanan Keshav Pendharkar joined his father in their family business. He had successfully formulated the rst Ayurvedic paste in the world with 20 rare medicinal natural herbs. He is instrumental in bringing out the rst yellow-colored face cream known as Vicco Turmeric Skin Cream, an Ayurvedic Product. The science of Ayurveda, which is our naons heritage is being zealously promoted by Mr. G K Pendharkar. When all Indian companies (big or small) were succumbing to foreign technology, Mr. Pendharkar was relentlessly promong Ayurveda which is being revered abroad. A¢er the demise of Mr. K V Pendharkar in 1971, Mr. G K Pendharkar took over the reins of the Company into his able hands and there was no looking back. Right from its incep¢on in 1952, the VICCO Group of companies has been char¢ng an unwavering course that has catapulted (reached) the group into the interna¢onal limelight. Vicco Laboratories, which has praised the Indian Ayurveda and its nurturing, protec¢ng and rejuvena¢ng medicinal products and remedies from a erce abyss of disdain and contempt to the peak of worldwide recogni¢on, esteem and honor, has completed its tough and tedious march of sixty years and has celebrated The Diamond Jubilee! VICCO Group has emerged today as makers of the best interna¢onally known products of the Ayurveda, the ancient Indian system of natural medicines. Job Title Ecommerce Specialist Job Summary The E-commerce Specialist is responsible for managing and op¢mizing the companys online sales channels to drive revenue growth and enhance the customer experience. This role involves overseeing product lis¢ngs, online marke¢ng campaigns, sales analysis, and customer engagement strategies to ensure the success of e-commerce opera¢ons. The specialist works closely with marke¢ng, sales, and opera¢ons teams to align e-commerce strategies with overall business goals. Key Responsibili¢es 1. E-commerce Opera¢ons Management ¢ ¢ ¢ Manage the daily opera¢ons of the companys e-commerce pla¢orms, including website and marketplace channels (e.g., Amazon, Flipkart, Shopify). Oversee the crea¢on, op¢miza¢on, and maintenance of product lis¢ngs, ensuring accuracy and adherence to brand guidelines. Ensure seamless order processing, fulllment, and ¢mely delivery in collabora¢on with logis¢cs teams. 2. Online Marke¢ng and Campaign Management ¢ Plan and execute digital marke¢ng campaigns to drive trac and sales, including paid ads, SEO, email marke¢ng, and social media promo¢ons. ¢ ¢ Op¢mize product visibility and rankings through keyword research and on-page SEO strategies. Collaborate with the marke¢ng team to develop promo¢ons, oers, and seasonal campaigns. 3. Sales and Performance Analysis ¢ Monitor e-commerce sales performance, conversion rates, and customer metrics to iden¢fy trends and opportuni¢es. ¢ ¢ Prepare regular reports on e-commerce KPIs (e.g., sales revenue, trac, customer reten¢on). Use data-driven insights to recommend and implement improvements in user experience and sales strategies. 4. Customer Engagement and Support ¢ ¢ ¢ Enhance the online customer experience by ensuring intui¢ve website naviga¢on, fast loading ¢mes, and mobile responsiveness. Address customer queries and issues in a ¢mely manner, ensuring high levels of customer sa¢sfac¢on. Implement strategies to encourage customer reviews, feedback, and loyalty. 5. Inventory and Pricing Management ¢ Monitor inventory levels on e-commerce pla¢orms and coordinate with the supply chain team to avoid stockouts or overstocking. ¢ ¢ Implement dynamic pricing strategies to stay compe¢¢ve in the market. Manage product promo¢ons and discount strategies while maintaining protability. 6. Technology and Pla¢orm Op¢miza¢on ¢ ¢ ¢ Work with developers and designers to improve website func¢onality and design for an op¢mal shopping experience. Stay updated on emerging e-commerce technologies and trends to recommend pla¢orm enhancements. Ensure compliance with data privacy and security regula¢ons for online transac¢ons. Skills and Qualica¢ons Essen¢al Skills ¢ ¢ ¢ ¢ ¢ Strong understanding of e-commerce pla¢orms (e.g., Shopify, Magento, Amazon, Flipkart). Exper¢se in online marke¢ng tools and techniques, including Google Ads, Facebook Ads, and SEO. Prociency in data analy¢cs tools like Google Analy¢cs, Excel, and Tableau. Excellent organiza¢onal and project management skills. Strong communica¢on and customer service skills. Qualica¢ons ¢ Bachelors degree in Business, Marke¢ng, or a related eld; an MBA or cer¢ca¢on in e- commerce/digital marke¢ng is preferred. ¢ ¢ 35 years of experience in e-commerce opera¢ons, online marke¢ng, or a similar role. Proven track record of driving sales growth and improving customer engagement through e- commerce pla¢orms. KPIs (Key Performance Indicators) ¢ ¢ ¢ ¢ Increase in e-commerce sales revenue and conversion rates. Growth in website trac and customer engagement. Reduc¢on in cart abandonment and bounce rates. Timely resolu¢on of customer queries and issues. ¢ Eec¢ve management of inventory levels and fulllment rates. Work Environment ¢ Fast-paced and data-driven environment requiring close collabora¢on with cross-func¢onal teams. ¢ May involve occasional travel for mee¢ngs, events, or market research.
