Tuco Kids is on a mission to revolutionize kids' personal carebecause baby products are too mild, adult products are too harsh, and kids deserve safe, effective, and fun personal care made just for them! Were looking for a Digital Marketing & Performance Marketing Lead who is ready to take a high-growth, digital-first brand to the next level. If you live and breathe ROAS, CTRs, and CACs, love storytelling with data, and know how to scale a D2C-first brand, we want to hear from you! What Youll Do: Graphic Design & Branding Create engaging visuals for social media, ads, website, and packaging. Video Editing & Motion Graphics Edit reels, short videos, and ads with motion graphics and animations. Creative Experimentation & Innovation Stay updated on trends and experiment with new formats. Collaboration & Execution Work with marketing teams to translate ideas into high-impact visuals. What Were Looking For: Technical Skills Proficiency in Canva, Figma, Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. Creativity & Storytelling Strong eye for design, branding, and visuals that appeal to parents & kids. Digital-First Thinking Passion for social media content, trends, and performance-driven design. Adaptability & Speed Ability to work in a fast-paced environment, take feedback, and iterate quickly. Why Join Tuco Kids Category-Creator Brand Were redefining kids personal care and building a new market. High-Growth D2C Be part of a startup where your work directly drives growth. Ownership & Impact No red tape, no micromanagementjust freedom to build & scale. Fast-Paced Learning Work with a team thats obsessed with innovation, community-building, and data-driven marketing.
Performance Marketing: Own end-to-end paid media strategy & execution across Meta, Google, YouTube, and emerging platforms. Optimize campaigns for ROAS, CAC, and retentionbecause we dont just acquire customers, we build a loyal community. Drive A/B testing, creative performance insights, and landing page optimizations. Manage ad budgets like its your own moneyallocating spends across channels for maximum efficiency. Digital Growth & CRM: Build & scale organic and paid digital strategies to drive awareness, acquisition, and retention. Own email, WhatsApp & SMS marketingdriving engagement and repeat purchases. Track, analyze & optimize the full funnelfrom first impression to conversion and LTV growth. Lead influencer & community-driven growthleveraging UGC & partnerships for trust-building. Brand + Content Strategy: Collaborate with the content & creative teams to build high-converting, thumb-stopping ads & landing pages. Identify and leverage trends in kids care & beauty to make Tuco the go-to brand for moms & kids. Constantly iterate new channels & hacksbecause what worked yesterday wont work tomorrow! What Were Looking For 4 to 8 years experience in performance marketing, growth marketing, or digital strategy for a high-growth D2C or FMCG brand. Deep expertise in Meta Ads, Google Ads, and YouTube Adsyou dont just run campaigns, you scale them. Strong analytical skillsyou love reading data, setting up attribution models, and optimizing full-funnel growth. Experience with email & retention marketing (Klaviyo, WebEngage, MoEngage, or similar). A creative, experimentation-first mindsetalways testing new audiences, creatives, and placements. Passion for consumer brands & digital-first storytellingbonus points if youve worked in beauty, kids' care, or personal care! Why Join Tuco Kids Category-Creator Brand Were redefining kids personal care and building a new market. High-Growth D2C Be part of a startup where your work directly drives growth. Ownership & Impact No red tape, no micromanagementjust freedom to build & scale. Fast-Paced Learning Work with a team thats obsessed with innovation, community-building, and data-driven marketing.