Job Description: An IT Sales Representative is responsible for generating sales of information technology products and services by identifying potential clients, understanding their business needs, presenting tailored solutions (hardware, software, or services), building strong relationships, negotiating contracts, and closing deals, while maintaining in-depth knowledge of the latest IT technologies and market trends. As an IT Technical Sales Specialist or Consultant, you'll be selling hardware and software products as part of a sales team. Key responsibilities: Prospecting and lead generation: Identifying potential clients through networking, market research, and cold calling to build a sales pipeline. Needs analysis: Conducting consultations with clients to assess their IT requirements, pain points, and desired outcomes. Solution selling: Presenting customized IT solutions that address client needs, including product demonstrations and feature explanations. Relationship building: Establishing and maintaining strong relationships with clients through regular communication and follow-up. Sales presentations: Delivering compelling presentations to potential clients outlining the value proposition of IT solutions. Negotiation and contract closure: Negotiating pricing, terms, and conditions to close deals and secure contracts. Account management: Managing existing client accounts by providing ongoing support, addressing concerns, and identifying opportunities for upselling or cross-selling. Market knowledge: Staying updated on emerging IT trends, competitor analysis, and industry best practices.