Crafting an effective sales representative job description to attract and select the best possible candidates for open sales roles is crucial for several reasons: Sales representatives are the principal point of contact between a business and its customers. They serve as the face of your company, from answering product queries to researching and pursuing sales leads. Your company s growth hinges on their performance, with sales representatives in the top 25 th performance percentile bringing 2.5 times as much revenue as their colleagues in the bottom quarter of the sales force, a statistic that holds across nearly all sectors.