Role & responsibilities Were hiring an experienced and data-driven Campaign Manager to oversee and execute B2C performance marketing and B2B lead generation campaigns. This role demands a deep understanding of paid media platforms, CRM and marketing automation tools, and end-to-end campaign lifecycle management. The ideal candidate will be responsible for driving Android/iOS app installs and user acquisition for astrology app while also generating qualified leads for Stratnovas B2B IT services. Youll manage omnichannel campaigns across Google Ads, Bing, LinkedIn, Meta, and DSP platforms, and automate lifecycle journeys using CleverTap, MoEngage, and WhatsApp platforms. This is a cross-functional, high-impact role involving close collaboration with product, content, and sales teams. Performance Marketing & Paid Campaigns Plan, execute, and optimize ROI-driven ad campaigns on: Google Ads (Search, UAC, Display, YouTube) Bing Ads and other search engines LinkedIn Ads for B2B lead generation Meta Ads (Facebook/Instagram) for B2C acquisition Programmatic DSP platforms (e.g., DV360, MediaMath, Xandr) Lead user acquisition campaigns to drive high-quality app installs and optimize for in-app actions and retention Manage budgets, bids, A/B testing, and ad creative across platforms Monitor, report, and continuously improve CAC, ROAS, CTR, CVR, and LTV Marketing Automation & Lifecycle Campaigns Set up and manage CleverTap and/or MoEngage for: Automated email journeys (welcome, onboarding, retention) App push notifications based on event triggers WhatsApp and SMS campaign orchestration via approved partners Create dynamic user segments for personalization and journey automation Build WhatsApp chat automations integrated with CRM and sales workflows Analyze funnel performance and improve drop-off points using cohort analysis and event tracking B2B Lead Generation Design and execute LinkedIn lead gen and search-based campaigns targeting CXOs and decision-makers for services like software development, app/web development, and digital marketing Optimize landing pages for conversions (in collaboration with web and content teams) Integrate lead forms with CRM tools (e.g., HubSpot, Zoho) and create MQL pipelines Develop retargeting workflows and nurture campaigns to improve lead quality and sales handover Strategy, Reporting, and Collaboration Build and present weekly/monthly campaign performance dashboards Work closely with design, content, and analytics teams for campaign asset creation and performance alignment Use heatmaps, analytics, and attribution models to improve campaign journeys Stay updated on ad platform algorithms, ad policy changes, and new feature rollouts Share insights with sales and leadership for data-informed decisions Ad Platforms Google Ads, Google App Campaigns Bing Ads, LinkedIn Ads Meta Ads (Facebook, Instagram) Programmatic DSPs (e.g., DV360, The Trade Desk, MediaMath) Marketing Automation & CRM CleverTap , MoEngage WhatsApp Business API Tools (e.g., Twilio, Gupshup, Wati) HubSpot, Zoho CRM Mailchimp, Sendinblue, or similar for email Firebase / GA4 for app tracking Segment, Mixpanel for user analytics Analytics & Tracking Google Analytics 4, Google Tag Manager Appsflyer, Branch, or Adjust for attribution Looker Studio, Power BI, Tableau for reporting Preferred candidate profile 48 years of hands-on experience in performance marketing and marketing automation Proven experience managing app install and customer acquisition campaigns at scale Deep knowledge of paid media best practices, creative testing, and mobile attribution Demonstrated experience in B2B lead generation through paid campaigns Strong understanding of customer lifecycle marketing and campaign journey design Proficiency with platforms like CleverTap or MoEngage and WhatsApp automation APIs Ability to independently manage end-to-end campaign execution and optimization Strong analytical skills, KPI tracking, and campaign reporting experience Excellent English communication and interpersonal skills Self-starter with a growth mindset, comfortable in a remote and performance-driven culture
Role & responsibilities Were seeking a talented and versatile Graphic and Video Designer who can bring ideas to life through visually engaging designs, animations, and multimedia content. This is a remote, full-time position ideal for someone who thrives in a fast-paced, creative environment and can design for both internal projects and client campaigns across the technology and astrology domains. Graphic Design Design eye-catching social media creatives, banners, thumbnails, and infographics Create marketing collateral including brochures, presentations, eBooks, and one-pagers Develop design assets for websites, landing pages, and ads across platforms Ensure brand consistency across all visual communication Collaborate with content writers and marketing team to translate ideas into visuals Video Design & Editing Edit and produce video content including reels, explainers, product demos, and testimonials Create motion graphics and animated elements using After Effects and Premiere Pro Develop engaging video scripts and visual storyboards in collaboration with the content team Optimize videos for different platforms (YouTube, Instagram, LinkedIn, etc.) Maintain project timelines and deliver high-quality outputs on schedule Creative Direction & Strategy Brainstorm visual concepts and campaign themes with the marketing and content teams Support branding initiatives, visual refreshes, and storytelling through multimedia Stay updated on design trends, platform best practices, and tools Provide input in UX/UI for apps, websites, and user onboarding flows when needed Preferred candidate profile 25 years of hands-on experience in graphic design and video editing Strong portfolio showcasing social media creatives, ad designs, and video work Proficiency in: Adobe Photoshop – image editing and web graphics Adobe Premiere Pro – video editing Adobe After Effects – motion graphics and animations Adobe Express – fast-turnaround social and campaign creatives Strong understanding of composition, typography, color theory, and visual hierarchy Ability to visualize complex concepts into simple, compelling visuals Comfortable working remotely, managing deadlines, and handling multiple projects Bonus: Experience working with astrology, wellness, or IT/SaaS brands