Ssg Pharma

General Manager ( SALES & MARKETING ) - (Aggressive Growth | FMCG Snacks / Rusk / Chips / Namkeens / Candies / Sweets / Diwali Gift Packs ) WhatsApp Resume - 9818484243 /9582060000 Rapid pan India expansion Deep North India dominance Strong Distribution Muscle 25+ years experience High stability ( Max 45 companies in entire career) Ability to scale smaller brands into perennial, mass-market FMCG players We are looking for a highly aggressive, growth-driven FMCG Sales Leader to head the national sales operations for our Snacks, Namkeen, Rusk & allied food categories - The ideal leader is someone who has Scaled mid-size or upcoming snack brands into pan-India mass players, Built large distribution networks from scratch, Handled GT dominance + MT growth, Managed large sales teams (400600 people), Delivered consistent double digit growth, AND maintained career stability in long-term leadership roles. This is a high-impact position for someone who wants to build a legacy brand into a national powerhouse. Key Expectations (Aggressive Growth Focus) 1. Rapid Distribution Expansion (North India Pan-India) Build North India supremacy Aggressively open new territories across West, East & South India. Strengthen and onboard super-stockiest, distributors, sub-stockiest, wholesalers with strong ROI and fast stock movement. 2. Transform Smaller Brands into Powerful FMCG Players Create a perennial, long-term growth engine similar to successful mid-sized Indian snack brands. Develop aggressive product-placement strategies and penetration plans. 3. Lead & Expand a Large Sales Force Manage a team strength of 500+ people including: Regional Sales Managers Zonal Sales Managers Area Sales Managers Territory Sales Executives Set performance dashboards, review cycles, tour programs, beat plans, and incentives. Attract senior sales talent using personal industry network. 4. Full Ownership of P&L, Margins & Costing Own revenue, volume, pricing, trade spends, margins & profitability. Reduce wastage, leakage, distributor claims. Identify high-margin opportunities in new categories. 5. Competition & Market Intelligence Track & counter competition in real time. Drive strong visibility, merchandising, and retailer schemes. Build aggressive GT push + MT expansion. Strong experience in: Snacks Namkeen Rusk Biscuits Bakery Confectionery General Trade (GT) Modern Trade (MT) Preferably from companies like Haldirams, Prataap Snacks, Balaji Wafers, Bikaji, Bikanervala Foods, Yellow Diamond, PepsiCo (Snacks), ITC (Food), Britannia (Biscuits), Parle, Cremica, DFM Foods (CRAX), Uncle Chips (older background), or mid-sized regional powerhouses Must have Deep industry relationships with distributors, wholesalers & retailers Ability to scale brands with limited marketing budget Strong manpower management North India experience is mandatory Must have built or managed teams 400+ Key Skills & Competencies Aggressive execution mindset Strong GT channel building Distribution ROI understanding Large team leadership P&L ownership Market expansion expertise Strong negotiation & networking Stable & trustworthy leadership Operational excellence Data-driven planning