Sr. Software Engineer - Google Analytics Job

YASH Technologies is a leading technology integrator specializing in helping clients reimagine operating models, enhance competitiveness, optimize costs, foster exceptional stakeholder experiences, and drive business transformation.

At YASH, we're a cluster of the brightest stars working with cutting-edge technologies. Our purpose is anchored in a single truth - bringing real positive changes in an increasingly virtual world and it drives us beyond generational gaps and disruptions of the future.

We are looking forward to hireGoogle Analytics Professionals in the following areas :

Experience required: 4+ years

Requirements :

GA4 Implementation Engineer.

• This position will execute data governance/quality and implementation execution, validation support, training, and strategy support for Google Analytics (GA) 360 Suite of products for all websites/applications under Clients Google Analytics contract and act as an extension of Client India Google Analytics team.
• This position would be responsible for the below activities in Google analytics
• GA tracking setup validations
• Support to site development teams
• Setting up tracking as per needs for specific enterprise objectives, platform/system architecture and account design
• GA Attribute collection set up for
• Cross site/domain clickstream data collection
• User id (known contact) journey path collection
• Enhanced ecommerce for sales attribution
• Custom dimension and metrics collection for expanded analysis capabilities
• Event/ behaviour tracking
• Referral exclusion execution for improved data quality for users crossing enterprise sites,
• Data auditing, goal configuration for enterprise KPIs
• GTM tag and trigger configurations
• 3rd party integrations with additional Client purchased platforms,
• Server Side tracking execution
• Integration and use of Google and third party related APIs

Education Requirements:

• Google Analytics Individual Qualification Certification preferred.
• Bachelor's degree in a technical field such as computer engineering or related field required plus 6+ years of relevant experience

Technical Skills

• Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager
• Advanced Implementation Experience in GTM
• Working Knowledge on GA4 Interface
• Knowledge of SQL for data science analysis and reporting
• Cookie consent management experience (One Trust) related to Google marketing platform data collection.
• Experience demonstrating analytical capabilities to various levels of leadership.
• Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations.

• GA4 implementation for Mobile Sites and implementation Experience on GA4 Firebase Analytics are nice to have

Profiles with Search Engine Optimisation Experience, Google Analytics based Reporting will not fit for this requirement

At YASH, you are empowered to create a career that will take you to where you want to go while working in an inclusive team environment.We leverage career-oriented skilling models and optimize our collective intelligence aided with technology for continuous learning, unlearning, and relearning at a rapid pace and scale.

Our Hyperlearning workplace is grounded upon four principles

• Flexible work arrangements, Free spirit, and emotional positivity
• Agile self-determination, trust, transparency, and open collaboration
• All Support needed for the realization of business goals,
• Stable employment with a great atmosphere and ethical corporate culture