Primary Roles and Responsibilities-
Digital Marketing Support Objective:
Digital marketing for lead generation primarily for digital sales. Content produced must have a clear commercial purpose. Content to be created around the products, audiences and topics that can generate demand and ultimately contribute to sales.
Candidate Qualification-
The higher weightage is on practical ability and ability to confidently manage the portfolio rather than on educational qualifications. Bachelor's degree in Marketing, Communications, Business, Journalism, English. Google Analytics/GA4 ; Hubspot, Wordpress (essential) Demonstrable ability to generate MQLs through organic, paid and outbound/inbound campaigns.
Role requirements:
The person should be able to independently manage:- Website content and updates, particularly WordPress
- Blogs, social posts and other content production
- SEO, GEO and AEO research and optimisation
- Social media content writing, positioning and scheduling for maximum impact
- Content planning and maintaining a consistent publishing schedule
- Google Analytics/GA4 and social media analytics - reporting and spotting opportunities
- Basic reporting and identifying opportunities from the data
- Competitor, customer and market/trend research
- AI tools for research, content development and optimisation
- Supporting lead generation and the digital sales journey
- Google paid advert strategy
Success factors & measurement
- Content, SEO/GEO/AEO, website, social media and analytics all supporting goal of Digital Sales/Inside Sales.
- Drive traffic to Freemium
- Contribution to sales target will be measured by quantum of warm leads generated through digital marketing and traffic driven to convert to sales through digital marketing initiatives
- Number and value of sales qualified leads generated. Pre-qualifying leads will be imperative.
- Volume and value of SQLs handed over to digital sales
- Full-funnel outcome tracking: Reach Engagement Traffic Enquiries/Leads Qualified Leads Sales/Conversion
- Contribution to Digital Sales' target (not just output/activity)
Owned Tasks:
- Publishing/updating website content
- Producing and scheduling content (blog, social)
- SEO/GEO/AEO optimisation work
- Running analytics reports and translating into actionable insight
- Market/competitor research outputs
- Pre-qualifying leads before handoff to Sales
- Driving traffic to website/social platforms/Freemium play
