Sr Digital Marketing Specialist

As a Senior Digital Marketing Specialist, you will be responsible for driving digital marketing campaigns across SEO, PPC, social media, and email marketing to enhance brand visibility, engagement, and conversions. Your role requires strategic planning, data analysis, and leadership skills to optimize campaigns and achieve business objectives. You will be expected to develop and implement integrated campaigns across multiple digital channels to achieve business goals. Conducting keyword research, optimizing content, and enhancing on-page and off-page SEO strategies will be crucial for SEO optimization. Managing paid search campaigns, optimizing ad performance, and ensuring maximum ROI will be part of your responsibilities for PPC management. Creating and managing social media content and advertising to increase brand awareness and engagement will be essential for social media marketing. You will also design targeted email campaigns, segment lists, and optimize performance metrics for email marketing. Tracking KPIs, analyzing data trends, and generating reports for stakeholders will be important for performance analysis and reporting. To excel in this role, you must have expertise in Google Analytics, Google Ads, Facebook Ads, SEO tools, and email platforms. Strong data analysis skills and the ability to optimize marketing strategies are essential. Creative thinking and excellent communication skills will also be valuable. Leadership experience, mentoring junior team members, and managing multiple projects are necessary for success in this position. A minimum of 5 years of experience in digital marketing with a proven track record of successful campaigns is required.,