Sr. Digital Marketing Executive

Job Description – Digital Marketing

Executive

Position: Digital Marketing Executive

Industry: Education / School

Salary Budget: ₹ 25,000 – ₹40,000 per month

Experience: 2 –4 Years

Employment Type: Full-Time

Job Overview

We are looking for a result-oriented and creative Digital Marketing Executive to manage and execute the school's digital marketing activities. The candidate will be responsible for running paid advertising campaigns, generating admission enquiries, managing social media platforms should have hands-on experience in Meta Ads, Google Ads, lead generation, preferably in the education industry.

Key Responsibilities

1. Meta Ads Management (Facebook & Instagram)

● Plan, execute, and optimise Facebook and Instagram advertising campaigns.

● Generate quality admission enquiries and leads for the school.

● Manage campaign budgets, audience targeting, retargeting, and lead forms.

● Monitor CPL (Cost Per Lead), conversion rates, and campaign performance.

● Implement remarketing and lookalike audience campaigns.

2. Google Ads Management

● Plan and execute Google Search and Display campaigns.

● Manage Google AdWords campaigns targeting school admissions.

● Identify relevant keywords and optimise search campaigns.

● Monitor CPC, CPL, CTR, and conversion rates.

3. Social Media Management

● Manage the school's daily social media activities.

● Create and publish daily posts, stories, reels, and promotional content.

● Handle Instagram, Facebook, and other relevant social media platforms.

● Develop a monthly social media content calendar.

● Cover school events, activities, achievements, celebrations, and admission promotions.

● Maintain consistent brand communication and engagement.

4 . Content & Creative Coordination

● Create basic creatives using Canva or similar design tools.

● Coordinate with graphic designers, photographers, and video editors.

● Develop engaging content for admission campaigns and school activities.

● Write effective captions, promotional messages, and ad copies.

5 . Lead Generation & Reporting

● Monitor daily leads generated through Meta and Google campaigns.

● Track lead quality, cost per lead, and campaign performance.

● Coordinate with the admissions and counselling team.

● Share weekly and monthly digital marketing performance reports.

● Continuously identify opportunities to improve lead quality and admissions.

Required Skills & Qualifications

● 2–4 years of hands-on digital marketing experience.

● Strong practical knowledge of Meta Ads Manager.

● Experience managing Google Ads campaigns.

● Knowledge of SEO and Google Analytics is an added advantage.

● Experience in social media management and content planning.

● Good knowledge of Canva and basic creative tools.

● Understanding of lead generation and performance marketing.

● Strong analytical and communication skills.

● Education or school marketing experience will be preferred.

Key Performance Indicators (KPIs)

The candidate's performance will be evaluated based on:

1. Quality of admission enquiries generated.

2. Cost per lead (CPL) and campaign ROI. 3 . Meta and Google Ads performance.

4 . Consistency of daily social media posting.

5. Social media engagement and audience growth.

6. Timely execution of marketing campaigns. 7 . Monthly lead generation and reporting.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Work Location: In person