Sr. Digital Marketing Executive

Key Responsibilities

A. Paid Digital Advertising

• Plan, execute and manage campaigns on Google Ads, Meta Ads (Facebook and Instagram), YouTube and LinkedIn.
• Run Google Search, Display and website placement campaigns.
• Execute YouTube video advertising and targeted channel/video placement campaigns.
• Manage Instagram and Facebook advertising, including Lead Ads, Reels, Stories and Click-to-WhatsApp campaigns.
• Explore Demand Gen, remarketing and other relevant advertising opportunities.
• Monitor budgets, campaign performance and optimize advertisements regularly.

C. Digital Marketing & Audience Research

• Identify relevant education websites and YouTube channels for advertising placements.
• Research target audiences, competitors, keywords and new advertising opportunities.
• Explore new digital platforms and marketing tools to improve reach and lead generation.
• Plan remarketing campaigns for website visitors and engaged audiences.

D. SEO & Website Marketing

• Coordinate website SEO activities and keyword-based marketing.
• Monitor website traffic, landing-page performance and campaign conversions.
• Work with the website/IT team to improve landing pages, enquiry forms and tracking.
• Monitor organic traffic, search visibility and referral traffic.

E. Content Distribution & Promotion

• Coordinate with the content and design teams to promote blogs, articles, videos and educational content
• Distribute content through LinkedIn, Instagram, YouTube, Reddit, Quora and other relevant platforms.
• Promote expert articles, company features and educational campaigns through digital channels.
• Ensure content is effectively used across multiple marketing platforms.

F. Marketing Performance & Reporting

• Track campaign performance, advertising expenditure and cost per lead.
• Monitor impressions, clicks, conversions, engagement and qualified enquiries.
• Set up and monitor GA4, Google Ads conversion tracking, Meta Pixel and LinkedIn Insight Tag with technical support.
• Prepare weekly and monthly campaign performance reports.
• Identify underperforming campaigns and take corrective action.

Required Skills & Technical Knowledge

• The candidate should have practical working knowledge of:
• Google Ads – Search, Display and YouTube campaigns.
• Meta Ads Manager – Facebook and Instagram advertising.
• LinkedIn Campaign Manager and Lead Gen Forms.
• Google Analytics 4 (GA4) and Google Tag Manager.
• SEO, keyword research and website performance monitoring.
• Lead generation, audience targeting and remarketing.
• Campaign tracking, UTM parameters and conversion measurement.
• Excel / Google Sheets for reporting and analysis.
• Digital marketing automation and AI marketing tools.

Essential Qualifications and Experience

• Graduate in any stream.
• 2–4 years of practical experience in digital marketing, particularly paid advertising and performance marketing.
• Must have personally planned, executed and managed advertising campaigns on Google Ads and Meta Ads Manager.
• Practical experience in lead generation, audience targeting, budget management and campaign optimization.
• Understanding of B2B marketing and targeting professional audiences, such as school principals, directors, decision-makers and institutional buyers, will be an added advantage.
• Good analytical, communication and coordination skills, with the ability to interpret campaign data and take corrective action.
• Proactive, self-driven and capable of independently managing multiple campaigns and meeting timelines.

What We Are Specifically Looking For

The candidate must be a hands-on digital marketer with the ability to take ownership of campaigns from planning and execution to monitoring, optimization and performance reporting.

We are not looking for someone whose experience is limited to social media posting, content uploading or coordinating with external agencies. The candidate should have demonstrable experience in personally running paid campaigns, generating leads and improving campaign outcomes.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• Current Salary -
• Salary Expectation -
• Notice Period -

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: In person