About Us Soyu is a new-age D2C skincare brand that blends science-backed actives with natural ingredients, designed for the evolving skincare needs of women 30+. We believe in age-positive beauty, bold storytelling, and visuals that speak volumes. Role Overview We’re looking for a Creative Graphic Designer who can do more than just make things look pretty — someone who understands design with purpose . Your work will directly shape how the Soyu brand shows up across Instagram, Facebook, Amazon, our website, and more. You’ll be at the intersection of creative strategy and execution , owning visuals that drive engagement and conversions. What You'll Do Work closely with the brand and marketing team to develop visual strategy for campaigns Design performance-driven creatives for Meta ads, Amazon, and other digital platforms Build high-converting visuals for social media, emailers, landing pages, and product pages Stay updated on D2C visual trends and ensure Soyu always feels fresh, premium, and bold Help establish a design language that speaks to our core audience: confident, grown women Occasionally lead design for packaging concepts, reels, and seasonal brand refreshes Who You Are A storyteller with a strong eye for layout, typography, and color Hands-on with tools like Adobe Suite, Figma, Canva, and motion tools (bonus) Able to design with conversion and scroll-stopping value in mind You understand D2C design – especially for beauty, skincare, wellness brands Comfortable working in a fast-paced startup environment where ideas move fast A self-starter with a portfolio to prove it Bonus If You Have: Experience in product photoshoots or directing visual assets Motion graphic or reel editing skills Previous work with D2C brands (even freelance counts!) Why Soyu? We're not just building a skincare brand — we're building a movement that redefines ageing . Join us to be part of a high-growth, creative, and passionate team that celebrates design as a business superpower. To Apply: Send us your portfolio and a quick note on why you’d be a great fit to vishal.g@soyu.co.in What to Expect from Us At Soyu , we're building more than just a skincare brand — we’re building a culture of creativity, courage, and care . Here’s what it’s like to work with us: 💡 Creative Freedom We believe design is a powerful business tool — not an afterthought. You’ll have the space to experiment, pitch bold ideas , and bring your vision to life without endless red tape. 🚀 Fast, Focused, and Fluid We're a lean D2C team where ideas move fast and feedback is honest. You’ll never be stuck waiting for approvals. If you’re someone who thrives on momentum, you’ll love it here. 🧠 Strategy + Craft We don’t do “just make it pretty.” We encourage deep thinking behind every visual — understanding the customer, the platform, and the business goal before hitting design tools. ❤️ Respect Over Hierarchy Good ideas win — whether you’re an intern or the founder. We foster a collaborative, ego-free environment where learning and mutual respect are non-negotiable. 🧬 Growth-Obsessed Just like our products, we’re all about progress, not perfection . Whether it’s a new design technique or a creative trend, we encourage constant learning and experimentation. 🧘🏽♀️ Real Work-Life Balance We respect personal time and believe burnout helps no one . Our deadlines are ambitious, but not at the cost of mental peace.
