Social Media Paid Marketing Manager

Comval It Solutions

3 - 5 years

5 - 7 Lacs

Kolkata

Posted:1 month ago| Platform:

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Skills Required

Social Media Paid Marketing campaign structures Paid Marketing management A/B testing Social Media management

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are hiring a dedicated and experienced Social Media Paid Marketing Manager to run paid ad campaigns on Facebook, Instagram, LinkedIn, and other platforms. The role demands an independent, strategic thinker who is data-driven and result-focused. You will be responsible for planning, launching, and optimizing ad campaigns to generate quality leads and measurable business growth. Key Responsibilities: Develop, implement, and optimize paid ad strategies across Meta (Facebook/Instagram), LinkedIn, and other platforms. Design campaign structures, set targeting parameters, write ad copies, and coordinate with designers. Monitor, analyze, and report on campaign KPIs and ROI. Retargeting, lookalike audience creation, and pixel implementation. A/B testing of creatives, placements, and messaging. Manage campaign budgets and optimize spend. Stay up to date with platform updates, ad policies, and trends.

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Social Media Paid Marketing Manager