Social Media Marketing Officer

The Role

Social Media Strategy and Management:

· Develop and execute a results-driven Social Media strategy and calendar (focused most on Instagram) to grow engagement and followers.

· Create, curate, and publish high-quality visual and video content showcasing Heshel and DMB stories.

· Manage and optimize our Google Business Profiles for visibility, reviews, and location-based discovery.

Content Creation:

· Plan and design Instagram/FB/YouTube posts, reels, videos and stories that resonate with young audiences.

· Regularly visit kitchen sites to capture behind-the-scenes stories, chef moments, and customer interactions.

· Collaborate with photographers, videographers, and graphic designers when required to generate fresh and authentic content.

Campaigns and Collaborations:

· Conceptualize and run campaigns for festivals, special menu drops, and social impact storytelling.

· Identify and collaborate with micro-influencers and local food bloggers to expand brand reach.

· Plan and run Google Ads campaigns to drive online orders and lead generation.

Community Engagement:

· Actively engage with our followers: reply to messages, manage comments, run polls, and encourage user-generated content.

· Monitor and respond to reviews on Swiggy, Zomato, and Google — maintaining a strong brand reputation.

Analytics and Reporting:

· Track campaign and platform performance using Google Analytics, Meta Insights, and Instagram metrics.

· Prepare monthly reports with actionable insights and ideas for growth.

Others

· Ensure all content aligns with PCI India’s and HESHEL &DMB’s mission, values, and brand guidelines.

· Stay updated on digital marketing trends and emerging tools.

Job Type: Contractual / Temporary
Contract length: 8 months

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Commission pay

Work Location: In person

Application Deadline: 07/08/2025
Expected Start Date: 19/08/2025