Social Media Marketing Intern

INTERNSHIP OPPORTUNITYSocial Media Marketing Intern

Company: Pitlum
Industry: Sustainable Fashion & Lifestyle
Duration: 3 Months
Stipend: ₹5,000 per month
Location: Vetal Baba Chowk, Senapati Bapat Road, Pune, Maharashtra – 411016

About the Internship

Pitlum is a sustainable fashion and lifestyle venture focused on mindful clothing, Indian crafts, and contemporary design. Through its brands, we aim to connect modern consumers with thoughtfully designed products, traditional craftsmanship, and the stories behind what they wear.

We are looking for a creative and detail-oriented Social Media Marketing Intern to help build our digital presence during our brand launch. This internship offers hands-on experience in brand storytelling, fashion content creation, product photography, and customer engagement.

Key Responsibilities

1. Brand Launch & Brand Storytelling

• Develop social media content introducing Pitlum and its sub-brands.
• Communicate the brand philosophy, vision, values, and identity.
• Create content around sustainable fashion, conscious consumption, and Indian craftsmanship.
• Assist in planning and executing the brand launch campaign.

2. Product Photography & Content Creation

• Photograph clothing, products, store displays, and styling details.
• Create Instagram posts, Reels, Stories, and short-form videos.
• Develop visually consistent content aligned with the brand identity.
• Assist with styling, mood boards, creative concepts, and content calendars.

3. Product Details & Origin Stories

• Research and document product specifications, fabrics, techniques, and craftsmanship.
• Develop engaging stories about the origin of products, textiles, and traditional crafts.
• Translate product features into compelling customer-facing content.
• Create content explaining the value of khadi, natural fabrics, and sustainable clothing.

4. Customer Retention Programme

• Help develop a customer loyalty and retention programme.
• Create campaigns for repeat purchases, customer appreciation, and special occasions.
• Assist in developing personalised customer communication for WhatsApp and social media.
• Help build a database of customer preferences and feedback, following appropriate privacy practices.
• Develop ideas for customer engagement, referrals, and repeat visits to the store.

5. Social Media Management

• Assist in maintaining the Instagram and other relevant social media accounts.
• Plan and schedule content according to the marketing calendar.
• Write captions, product descriptions, and campaign copy.
• Track engagement, reach, profile visits, and other relevant performance indicators.
• Research fashion trends, competitor content, and new opportunities for audience engagement.

Learning Outcomes

By the end of the three-month internship, the intern will gain practical experience in:

• Building a brand's digital identity from the ground up.
• Planning and executing a social media brand launch.
• Fashion and product photography.
• Brand storytelling and content writing.
• Understanding textiles, products, and craft-based businesses.
• Customer retention and loyalty programme development.
• Social media analytics and campaign performance evaluation.

Ideal Candidate

• Interested in fashion, lifestyle, sustainability, and digital marketing.
• Good written communication skills in English; Hindi is an advantage.
• Familiarity with Instagram, Reels, and current social media formats.
• Basic photography and video-editing skills.
• Familiarity with Canva or similar content creation tools.
• Creative, organised, resourceful, and willing to learn.
• Able to work on-site and participate in product shoots and store-based content creation.

Freshers are welcome to apply. A portfolio is useful but not mandatory.

Internship Structure

Primary FocusExpected Output

• 1 -Brand identity, brand story, product research, and launch planning Brand introduction content, product stories, and launch content calendar
• 2- Photography, Reels, product storytelling, and social media executionConsistent social media content and product-focused campaigns
• 3 - Customer retention, loyalty initiatives, analytics, and campaign improvementCustomer retention programme proposal, campaign performance report, and recommendationsCompensation & Certification
• Duration: 3 months
• Internship certificate upon successful completion.
• Practical experience working directly with a sustainable fashion retail brand.
• Opportunity to build a portfolio of real-world marketing projects.

Application

Interested candidates should share their resume and, if available, samples of their photography, social media content, or design work.

Pitlum
Sustainable Fashion | Indian Craftsmanship | Contemporary Living

Pay: ₹5,000.00 per month

Work Location: In person