Social Media Marketing Executive

Job Description

Roles & Responsibilities – Digital Marketing & Social Media Executive (School) 1. Social Media Management Develop and execute a monthly content calendar across platforms like Instagram, Facebook, LinkedIn, and YouTube Regularly post updates about school events, student achievements, admissions, etc. Respond to comments, messages, and queries in a timely and professional manner 2. Content Creation Plan and conduct regular photoshoots and video shoots to capture school life, activities, and testimonials Edit and publish high-quality reels, stories, and posts that reflect the school’s culture and values Work with teachers and students to create engaging, child-friendly content 3. Graphic Design Coordination Create or coordinate with designers to produce creatives for promotions, festivals, announcements, and more Ensure brand consistency across all visuals and messaging 4. Campaign Management Run paid ad campaigns on Meta (Facebook/Instagram) and Google to promote admissions and events Monitor campaign performance and adjust strategy to optimize results 5. Website Management Update school website with latest news, blog posts, admissions info, and event highlights Improve school’s visibility on Google through basic SEO practices 6. Analytics & Reporting Track engagement, reach, follower growth, and campaign performance Share monthly performance reports and insights for improvement 7. Collaboration & Coordination Work closely with the principal, teachers, and admin team for approvals and information Support school events, annual days, and parent interactions by promoting and documenting them Job Type: Full-time Pay: ₹35,000.00 - ₹40,000.00 per month Work Location: In person