Job Description – Social Media Manager
Department: Marketing / Digital Marketing
Experience: 2-4 Years
Employment Type: Full-Time
Job Location: Bengaluru
Job Summary
We are looking for a creative, strategic, and result-oriented Social Media Manager who can lead and manage the company's social media team, develop engaging content strategies, oversee video production and editing, and execute effective digital marketing campaigns.
The candidate will be responsible for managing the complete social media presence of the company, ensuring consistent brand communication, increasing audience engagement, generating leads, and improving brand visibility across digital platforms.
Key Responsibilities
1. Social Media Management & Team Handling
- Manage and supervise the social media team, including content creators, graphic designers, and video editors.
- Plan, assign, and monitor daily tasks to ensure timely execution.
- Manage company social media accounts, including Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Maintain a consistent posting schedule and ensure quality content delivery.
- Monitor team performance and coordinate with different departments for content requirements.
2. Content Strategy & Planning
- Develop monthly and weekly social media content strategies and calendars.
- Create innovative content ideas for reels, posts, stories, campaigns, and promotional videos.
- Understand the company's target audience and develop content accordingly.
- Plan brand awareness campaigns, promotional activities, and engagement strategies.
- Identify trending topics, hashtags, audio, and social media trends to improve reach and visibility.
3. Video Editing & Creative Content
- Have hands-on knowledge of video editing and short-form video creation.
- Edit Instagram Reels, YouTube Shorts, promotional videos, corporate videos, and advertisements.
- Coordinate video shoots, scripting, storyboarding, and post-production activities.
- Ensure all creative content aligns with the company's brand guidelines.
- Guide the creative team in developing high-quality visual content.
4. Digital Marketing & Paid Advertising
- Plan, execute, and manage paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
- Develop campaign strategies for brand awareness, lead generation, website traffic, and conversions.
- Set advertising budgets, target audiences, and campaign objectives.
- Monitor ad performance and optimize campaigns to improve ROI.
- Track CPL, CPC, CTR, CPM, conversions, and other campaign metrics.
5. Analytics & Performance Monitoring
- Monitor social media performance, engagement, reach, impressions, and follower growth.
- Analyze campaign performance and identify areas for improvement.
- Prepare weekly and monthly social media performance reports.
- Use insights and analytics to improve content strategy and advertising effectiveness.
- Ensure social media activities contribute to the company's business objectives and lead generation.
6. Brand Management & Coordination
- Maintain consistent brand identity and communication across all digital platforms.
- Coordinate with management, sales, and business development teams for marketing requirements.
- Manage online reputation, audience interactions, comments, and messages.
- Stay updated with the latest digital marketing tools, trends, and platform updates.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or a related field.
- 3–6 years of experience in Social Media Management or Digital Marketing.
- Proven experience in managing and leading a social media or creative team.
- Strong knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Hands-on experience in video editing tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, or CapCut.
- Experience with Meta Ads Manager and Google Ads.
- Strong understanding of content strategy, storytelling, and brand positioning.
- Knowledge of social media analytics and performance reporting.
- Excellent communication, leadership, creativity, and time-management skills.
Preferred Skills
- Experience in real estate, property marketing, or corporate branding.
- Knowledge of Canva, Photoshop, and other graphic design tools.
- Experience in influencer marketing and collaboration campaigns.
- Knowledge of SEO, website traffic generation, and lead generation strategies.
- Ability to manage multiple projects and meet deadlines.
Key Performance Indicators (KPIs)
- Social media reach, engagement, and follower growth.
- Quality and consistency of content published.
- Successful execution of monthly content calendars.
- Lead generation through social media and paid campaigns.
- Advertising performance and cost per lead.
- Team productivity and timely project delivery.
- Improvement in brand awareness and online presence.
Reporting To: Marketing Head / Business Head
send your resume: 9448287405
Email: hr@maphogroup.com
Pay: ₹20,000.00 - ₹44,000.00 per month
Work Location: In person
