Job
Description
CDL FINESHINE is a globally recognized Diamond Jewelry manufacturer and exporter. We are looking for a strategic and results-driven leader who can oversee our entire Digital Marketing ecosystem, including branding, social media, paid ads, content strategy, and SEO. This role is designed for someone with the potential to grow into a Chief Marketing Officer (CMO). Role Overview: This role requires a visionary leader who can scale brand awareness, engagement, and revenue through digital channels. You will lead teams handling social media, paid ads, SEO, content, and creative, ensuring that every aspect of our online presence is optimized for growth. Key Responsibilities: 1. Digital Marketing Strategy & Leadership •Develop and execute a full-funnel digital marketing strategy to drive traffic, engagement, and sales. •Lead & mentor teams across branding, SEO, content, social media, video/photo editing, and ad optimization. •Work closely with the CEO & senior management to align marketing initiatives with business objectives. •Identify challenges, analyze data, and implement scalable solutions for continuous growth. 2. Social Media Growth & Branding •Oversee all social media platforms (Instagram, Facebook, YouTube, LinkedIn, Pinterest, etc.) to ensure brand consistency. •Develop and implement a content and engagement strategy to build brand authority and increase follower base. •Guide creative teams on scripting, video production, and ad creatives to ensure engaging, high-converting content. •Stay ahead of trends and leverage influencer collaborations for brand amplification. 3. Performance Marketing & Advertising •Manage and optimize Meta Ads, Google Ads, and YouTube Ads for maximum ROAS. •Plan and execute retargeting, lookalike audiences, and conversion-based ad campaigns. •Lead A/B testing on creative, messaging, and audience targeting to optimize performance. •Allocate and monitor ad budgets to ensure efficient spending and high returns. 4. SEO & Organic Growth •Oversee the SEO team to improve website rankings and organic traffic. •Ensure website optimization, content strategy, and backlink building align with search engine best practices. •Collaborate with the content team to produce high-value, keyword-optimized content. 5. Data Analytics & Performance Optimization •Track and analyze key performance metrics (traffic, engagement, conversions, CAC, ROAS). •Use data-driven insights to refine strategies and improve marketing efficiency. •Prepare reports and share actionable insights with senior management. 6. Innovation & Trend Monitoring •Stay updated on platform algorithm changes, emerging trends, and new marketing tools. •Test and implement new strategies (AI-driven marketing, interactive content, AR/VR for jewelry). •Ensure CDL FINESHINE remains a trendsetter in digital jewelry marketing. Who Should Apply? This role is perfect for someone who aspires to be a CMO—a strategic thinker with expertise in digital marketing, paid media, SEO, and team leadership. Qualifications & Skills: ✅ Minimum Graduation (Bachelor’s degree in any field; Marketing degree is a plus). ✅ 5+ years of experience in digital marketing, social media management, SEO, or brand strategy. ✅ Proven track record in scaling social media pages and running high-ROI ad campaigns. ✅ Strong leadership skills with experience managing cross-functional teams (Social, SEO, Creative, Ads). ✅ Expertise in Meta, Google, and YouTube Ads, along with SEO best practices. ✅ Analytical mindset with experience in performance tracking, A/B testing, and conversion optimization. ✅ Creative and strategic thinker with a strong understanding of branding and storytelling. ✅ Ability to work in a fast-paced, high-growth environment and drive measurable results. Why Join Us? 💎 Lead and shape the future of a high-end global jewellery brand. 📈 Direct pathway to CMO role with high-impact decision-making. 🔥 Work with a passionate team in the luxury jewellery industry. 🚀 Competitive salary, performance bonuses, and career growth opportunities. If you have the vision, leadership, and expertise to take CDL FINESHINE to the next level, apply now! Show more Show less
