Social Media Manager

Company:

Key Responsibilities-

1. Social Media Strategy & Planning

• Develop and execute social media marketing strategies aligned with client business objectives.
• Manage brand presence across LinkedIn, Instagram, Facebook, X (Twitter), YouTube, and other relevant platforms.
• Create monthly social media strategies, content plans, and publishing calendars.
• Define target audiences, content themes, platform priorities, and campaign objectives.
• Conduct competitor analysis, market research, and social media audits.
• Identify opportunities to improve brand awareness, audience engagement, and lead generation.
• Maintain consistent brand positioning and communication across all social media channels.

2. Social Media Account Management

• Manage day-to-day social media activities for multiple client accounts.
• Schedule, publish, and optimize posts according to approved content calendars.
• Maintain brand consistency across social media profiles.
• Optimize social media profiles, biographies, descriptions, and account information.
• Monitor account performance, publishing schedules, and engagement activities.
• Ensure timely execution of client deliverables.
• Maintain organized records of account access, approvals, and campaign activities.

3. Content Creation & Creative Coordination

• Develop engaging content concepts, captions, headlines, and storytelling ideas.
• Prepare content briefs for graphic designers, video editors, and copywriters.
• Coordinate the production of social media creatives, reels, carousels, videos, and infographics.
• Write compelling social media copy tailored to each platform and target audience.
• Develop educational, promotional, thought leadership, and engagement-focused content.
• Ensure content follows brand guidelines, campaign objectives, and platform requirements.
• Review creative assets for quality, accuracy, and consistency before publication.

4. Organic Social Media Growth

• Implement organic growth strategies to increase relevant followers, reach, and engagement.
• Identify opportunities to improve content discovery and audience interaction.
• Research trending topics, relevant keywords, hashtags, and industry conversations.
• Optimize publishing schedules and content formats based on performance.
• Develop audience engagement initiatives and community-building activities.
• Track follower quality, engagement trends, profile visits, and content performance.
• Focus on sustainable audience development rather than artificial engagement or vanity metrics.

5. Paid Social Media Marketing

• Support the planning and execution of paid social media campaigns.
• Manage or coordinate advertising campaigns through Meta Ads Manager and LinkedIn Campaign Manager.
• Assist in audience targeting, campaign budgeting, creative testing, and advertisement optimization.
• Monitor campaign performance, including reach, impressions, clicks, engagement, leads, and conversions.
• Conduct basic A/B testing of advertisements, creatives, and audience segments.
• Collaborate with performance marketing specialists to improve campaign efficiency.
• Ensure advertising activities align with approved budgets and client objectives.

6. Community Management & Audience Engagement

• Monitor comments, messages, mentions, and audience interactions across managed social media accounts.
• Respond professionally to audience queries according to approved communication guidelines.
• Coordinate customer inquiries and qualified leads with relevant client teams.
• Identify potential reputation issues and escalate sensitive conversations.
• Maintain a professional, responsive, and positive brand presence.
• Support community-building initiatives and meaningful audience interactions.

7. Social Media Analytics & Performance Reporting

• Monitor key performance indicators across different social media platforms.
• Analyze reach, impressions, engagement rates, follower growth, clicks, website traffic, and conversions.
• Prepare weekly and monthly social media performance reports.
• Use insights from platform analytics and marketing tools to evaluate campaign effectiveness.
• Identify high-performing content formats and opportunities for improvement.
• Present actionable recommendations to enhance social media performance.
• Track progress against client-specific campaign goals and KPIs.

8. Client Communication & Account Coordination

• Work closely with account managers to understand client objectives and marketing requirements.
• Participate in client meetings, strategy discussions, and performance reviews.
• Present content calendars and coordinate client approvals.
• Manage feedback, creative revisions, and publishing deadlines.
• Maintain proactive communication regarding campaign progress and deliverables.
• Collaborate with PR, content, design, and performance marketing teams to execute integrated campaigns.

9. Brand Reputation & Social Listening

• Monitor brand mentions, audience sentiment, and relevant online discussions.
• Track competitor activities and industry conversations.
• Identify potential communication risks and negative social media trends.
• Coordinate with PR and reputation management teams when required.
• Support approved response strategies for sensitive or negative conversations.
• Maintain consistent and responsible brand communication across social channels.

10. Campaign Innovation & Continuous Improvement

• Stay updated with social media platform developments, algorithm changes, and emerging marketing trends.
• Experiment with new content formats, storytelling approaches, and platform features.
• Identify opportunities to integrate social media with PR, influencer marketing, and digital campaigns.
• Research competitor campaigns and industry best practices.
• Recommend improvements to content workflows, campaign processes, and reporting systems.
• Continuously optimize social media strategies based on data and client requirements.

Key Performance Indicators (KPIs)-

Performance will be assessed based on:

1. Social Media Account Management:

   Effective management of assigned client accounts.

2. Content Calendar Execution:

   Timely delivery and publishing of approved content.

3. Audience Growth:

   Growth of relevant and engaged followers.

4. Engagement Performance:

   Improvement in meaningful audience interactions and engagement rates.

5. Content Quality:

   Creativity, brand consistency, accuracy, and audience relevance.

6. Campaign Performance:

   Achievement of agreed organic and paid marketing objectives.

7. Website Traffic & Lead Generation:

   Contribution to relevant website visits, inquiries, and qualified leads where applicable.

8. Client Satisfaction:

   Quality of communication, responsiveness, and deliverables.

9. Performance Reporting:

   Timely reporting with actionable recommendations.

10. Strategy Optimization:

    Regular improvement of content and campaign performance.

How to Apply-

Interested candidates can send their updated resumes and relevant social media portfolios or campaign examples to:

Email:

Website: