Social Media Executive

Job Description

Role & responsibilities Social Media Strategy: Develop and execute comprehensive social media strategies aligned with the resort's sustainable luxury brand, fostering engagement and driving growth. Content Creation: Create captivating and visually appealing content, including posts, images, videos, and stories, that showcase the resort's eco-luxury offerings and sustainable practices. Platform Management: Manage and maintain the resort's presence on social media platforms as well as Online review platforms ensuring consistent messaging and timely responses to comments and inquiries. Community Engagement: Foster an active and engaged online community by interacting with followers, responding to feedbacks and comments,emails and initiating guest conversations. Campaigns and Promotions: Plan and execute social media campaigns, contests, and promotions to drive user-generated content and boost guest participation. Analytics and Insights: Monitor social media metrics and performance, analyze data, and provide actionable insights to optimize strategies and achieve KPIs. Trend Monitoring: Stay up-to-date with social media trends, emerging platforms, and industry best practices to ensure the resort's social media presence remains innovative and relevant. Collaboration: Coordinate with the marketing, design, and photography teams to align content creation and branding efforts across various channels. Photography and Videography: Coordinate and participate in photoshoots and video shoots to capture stunning visuals for social media content. Preferred candidate profile Proven experience as a Social Media Executive or similar role, preferably in the hospitality or luxury industry. Proficiency in using social media platforms, analytics tools, and scheduling software. Excellent written and verbal communication skills, with a knack for storytelling and engaging content creation.