Content Strategy & Planning Develop monthly social media content calendars aligned with hostel activities, seasons, trends, and campaigns. Strategically plan content to promote stays, events, cafe, yoga classes, and other services. Align content with brand voice, tone, and visual identity. Content Creation Ideate and shoot photo & video content for Instagram, Facebook, YouTube Shorts, and Reels. Work with DSLR/smartphones to capture hostel life, views, guests, food, yoga sessions, etc. Write captions and hashtags that drive engagement and communicate the brand story. Platform Management Manage and post regularly on Instagram, Facebook, Google My Business, YouTube Shorts, Pinterest (optional). Ensure visual and messaging consistency across platforms. Respond to comments, DMs, and mentions in a timely and friendly manner. Community Engagement Create polls, Q&As, stories, and interactive posts to engage the travel and backpacker community. Initiate conversations and engage with travel pages, influencers, and potential partners. Growth & Analytics Track social media KPIs such as follower growth, reach, engagement rate, click-through rate, etc. Create monthly performance reports and suggest improvements. Monitor social media trends and competitor activities to stay ahead. Collaborations & Campaigns Identify and collaborate with travel influencers, content creators, and digital nomads. Coordinate barter deals or paid partnerships to boost hostel visibility. Plan and execute paid ad campaigns on Meta platforms (optional but preferred). Support Offline Marketing Cover events, workshops, and hostel activities for real-time stories and event recaps. Liaise with the community manager to create buzz around happenings at the hostel. Desired Skills & Experience: 2+ years of experience in social media management, preferably in travel, hospitality, or lifestyle brands. Strong photography and videography skills (can shoot & edit Reels independently). Proficiency in Canva, CapCut, InShot, or Adobe Creative Suite. Excellent written English with creative copywriting ability. Basic understanding of social media analytics and ad tools. Passion for travel, backpacker culture, and creative storytelling. Personality Traits We Love: Traveller at heart or well-connected with travel/backpacker culture. Self-starter with creative energy and a can-do attitude. Comfortable interacting with guests, travelers, and team members Open to living or spending a few days a week at the property for immersive content creation. Job Types: Full-time, Freelance, Volunteer Contract length: 2 months Pay: From ₹10,000.00 per month Benefits: Flexible schedule Food provided Work Location: In person

Digital Marketing Manager Location: Skyard Hostels – Laxman Jhula, Rishikesh (On-site Preferred / Hybrid Possible) Employment Type: Full-Time Working Days: 6 days/week Reporting To: Founder / Business Head Team Collaboration With: Social Media Manager, Reservation Team, Website Designer, Café & Events Team About Skyard Hostels: Skyard Hostels is an experience-led backpacker hostel brand based in Rishikesh, Uttarakhand. Designed to be more than just accommodation, we offer vibrant community stays, spiritual and adventure-driven experiences, scenic views, and meaningful connections for travelers from all over the world. Position Overview: We are looking for a result-oriented and technically skilled Digital Marketing Manager to lead and execute all online marketing efforts for Skyard Hostels. This person should be hands-on with website development , SEO (on-page & off-page) , performance marketing , social media strategy , and campaign optimization . The role is highly analytical and creative, with clear KPI goals related to traffic, leads, bookings, and brand awareness. Key Roles & Responsibilities: 1. Website Management & Development Manage, maintain, and optimize the official Skyard Hostels website (preferably on WordPress/Hostinger/Wix/Webflow). Ensure the website is fast, responsive, SEO-friendly, and updated with current offers, blogs, photos, events, and booking links. Use in-house skills to troubleshoot bugs, broken links, or UI/UX issues. Improve the conversion rate (CRO) by optimizing user experience and booking flows. 2. Search Engine Optimization (SEO) On-Page SEO: Conduct keyword research for relevant travel, backpacking, and Rishikesh-based queries. Optimize meta tags, headlines, alt-text, URLs, and internal linking structure. Regularly update content with SEO-friendly blogs, guides, and landing pages. Use tools like Google Search Console, SEMrush, or Ahrefs. Off-Page SEO: Create high-quality backlinks through guest posts, blogger outreach, forums, travel directories, and partnerships. Build citations across OTAs, hostel directories, Google Maps, TripAdvisor, etc. Monitor domain authority and keyword ranking improvements. 3. Performance Marketing (Paid Ads) Plan, execute, and optimize Meta (Facebook + Instagram) Ads and Google Ads (Search + Display) . Create travel and booking-based campaigns to target relevant audiences across India and globally. Test multiple creatives, targeting strategies, and placements to optimize ROI. Monitor budgets, CPL (Cost Per Lead), CPA (Cost Per Acquisition), and ROAS. 4. Social Media Management Strategically Understand the Social Media algoritham by providing performance data, audience targeting tips, and ad campaign goals. Contribute to ideas for viral content, influencer partnerships, or trends. Ensure organic content and paid campaigns work in sync. 5. Analytics, KPIs & Reporting Set clear monthly and weekly KPIs : traffic, conversion, bookings, engagement, ad spend vs returns, etc. Use Google Analytics, Meta Business Suite, and ad dashboards to track performance. Generate weekly and monthly performance reports with insights and recommendations. Conduct competitor analysis and market research for strategic growth. 6. CRM & Email Marketing (Optional/Bonus) Build and manage a traveler email list for Skyard. Run email drip campaigns, newsletters, and automated follow-ups for reviews and future bookings. Desired Skills & Experience: 2–4 years of hands-on digital marketing experience in travel, hospitality, or D2C brands. Proficiency in tools: Google Ads, Meta Ads, GA4, GSC, Ahrefs/SEMrush, Canva, WordPress/Webflow. Experience managing and scaling marketing budgets with performance ROI focus. Strong written English for ad copies, SEO, and blog oversight. Eye for design and UX to guide creatives and user journeys. Qualities We’re Looking For: Data-driven + creative mindset. Self-starter who thrives in a fast-paced environment. Passionate about travel, hostels, and digital trends. Eager to grow a hospitality brand from the ground up. What We Offer: A chance to lead the digital marketing of a growing travel brand. Performance-based bonuses and incentives. Flexible working environment with the option to work amidst the beauty of the Himalayas. Free stays at Skyard properties + involvement in exciting events and travel projects. Job Types: Full-time, Permanent Pay: ₹15,000.00 per month Benefits: Flexible schedule Food provided Schedule: Day shift Fixed shift Supplemental Pay: Commission pay Performance bonus Work Location: In person Expected Start Date: 10/06/2025

Digital Marketing Manager Location: Skyard Hostels – Laxman Jhula, Rishikesh (On-site Preferred / Hybrid Possible) Employment Type: Full-Time Working Days: 6 days/week Reporting To: Founder / Business Head Team Collaboration With: Social Media Manager, Reservation Team, Website Designer, Café & Events Team About Skyard Hostels: Skyard Hostels is an experience-led backpacker hostel brand based in Rishikesh, Uttarakhand. Designed to be more than just accommodation, we offer vibrant community stays, spiritual and adventure-driven experiences, scenic views, and meaningful connections for travelers from all over the world. Position Overview: We are looking for a result-oriented and technically skilled Digital Marketing Manager to lead and execute all online marketing efforts for Skyard Hostels. This person should be hands-on with website development , SEO (on-page & off-page) , performance marketing , social media strategy , and campaign optimization . The role is highly analytical and creative, with clear KPI goals related to traffic, leads, bookings, and brand awareness. Key Roles & Responsibilities: 1. Website Management & Development Manage, maintain, and optimize the official Skyard Hostels website (preferably on WordPress/Hostinger/Wix/Webflow). Ensure the website is fast, responsive, SEO-friendly, and updated with current offers, blogs, photos, events, and booking links. Use in-house skills to troubleshoot bugs, broken links, or UI/UX issues. Improve the conversion rate (CRO) by optimizing user experience and booking flows. 2. Search Engine Optimization (SEO) On-Page SEO: Conduct keyword research for relevant travel, backpacking, and Rishikesh-based queries. Optimize meta tags, headlines, alt-text, URLs, and internal linking structure. Regularly update content with SEO-friendly blogs, guides, and landing pages. Use tools like Google Search Console, SEMrush, or Ahrefs. Off-Page SEO: Create high-quality backlinks through guest posts, blogger outreach, forums, travel directories, and partnerships. Build citations across OTAs, hostel directories, Google Maps, TripAdvisor, etc. Monitor domain authority and keyword ranking improvements. 3. Performance Marketing (Paid Ads) Plan, execute, and optimize Meta (Facebook + Instagram) Ads and Google Ads (Search + Display) . Create travel and booking-based campaigns to target relevant audiences across India and globally. Test multiple creatives, targeting strategies, and placements to optimize ROI. Monitor budgets, CPL (Cost Per Lead), CPA (Cost Per Acquisition), and ROAS. 4. Social Media Management Strategically Understand the Social Media algoritham by providing performance data, audience targeting tips, and ad campaign goals. Contribute to ideas for viral content, influencer partnerships, or trends. Ensure organic content and paid campaigns work in sync. 5. Analytics, KPIs & Reporting Set clear monthly and weekly KPIs : traffic, conversion, bookings, engagement, ad spend vs returns, etc. Use Google Analytics, Meta Business Suite, and ad dashboards to track performance. Generate weekly and monthly performance reports with insights and recommendations. Conduct competitor analysis and market research for strategic growth. 6. CRM & Email Marketing (Optional/Bonus) Build and manage a traveler email list for Skyard. Run email drip campaigns, newsletters, and automated follow-ups for reviews and future bookings. Desired Skills & Experience: 2–4 years of hands-on digital marketing experience in travel, hospitality, or D2C brands. Proficiency in tools: Google Ads, Meta Ads, GA4, GSC, Ahrefs/SEMrush, Canva, WordPress/Webflow. Experience managing and scaling marketing budgets with performance ROI focus. Strong written English for ad copies, SEO, and blog oversight. Eye for design and UX to guide creatives and user journeys. Qualities We’re Looking For: Data-driven + creative mindset. Self-starter who thrives in a fast-paced environment. Passionate about travel, hostels, and digital trends. Eager to grow a hospitality brand from the ground up. What We Offer: A chance to lead the digital marketing of a growing travel brand. Performance-based bonuses and incentives. Flexible working environment with the option to work amidst the beauty of the Himalayas. Free stays at Skyard properties + involvement in exciting events and travel projects. Job Types: Full-time, Permanent Pay: ₹15,000.00 per month Benefits: Flexible schedule Food provided Schedule: Day shift Fixed shift Supplemental Pay: Commission pay Performance bonus Work Location: In person Expected Start Date: 10/06/2025

Job Title: Sales & Reservations Manager Location: Skyard Hostels – Laxman Jhula, Rishikesh Employment Type: Full-Time (On-site Preferred) Working Days: 6 days/week Reporting To: Founder / Operations Head / Front Desk Supervisor Position Overview: We’re looking for a proactive and result-driven Sales & Reservations Manager to handle all incoming reservations and inquiries from multiple sources, convert leads into bookings, maintain OTA listings and pricing, and boost overall hostel occupancy. The ideal candidate is both a people person and a numbers person — organized, persuasive, and comfortable working in a dynamic, guest-centric hostel environment. Key Roles & Responsibilities: 1. Reservation & Sales Handling Handle and convert all reservation inquiries from: OTAs (Booking.com, Hostelworld, Goibibo, Agoda, etc.) Direct calls & WhatsApp Instagram/Facebook/social DMs Walk-in inquiries Referrals and repeat guests Respond promptly and professionally to inquiries and confirm bookings. Upsell higher category rooms or packages when possible. 2. OTA & Channel Management Monitor and manage availability, pricing, and content across all OTAs using the PMS (Ezee/other). Close/open inventory based on occupancy, forecast, and demand. Manage rate parity and special promotions, discounts, or packages on OTA platforms. Track performance metrics: visibility score, ranking, conversion rate, and cancellation rate. 3. Lead Management & Follow-ups Maintain a lead tracker of all inquiries from calls, chats, forms, and social DMs. Follow up with unconfirmed leads via call, WhatsApp, or email. Build and maintain relationships with repeat guests and referral partners. 4. Front Desk Coordination Share updated reservation reports with the front desk team daily. Ensure accurate guest check-in/check-out information is relayed. Coordinate for early check-ins, group bookings, long stays, and special requests. 5. Reporting & Analysis Prepare daily, weekly, and monthly booking reports. Monitor occupancy trends, cancellations, and source of bookings. Share insights on top-performing channels and areas for improvement. 6. Rate & Revenue Strategy Suggest pricing strategies based on seasonality, demand, competitor rates, and events in Rishikesh. Plan and execute last-minute deals, festival packages, or long-stay discounts to boost occupancy. Coordinate with the digital marketing team to align campaigns with booking goals. 7. Customer Support & Relationship Building Be the first point of contact for guest queries or issues related to reservations. Provide pre-arrival information and guide travelers with local tips or activities. Encourage guests to leave reviews on OTAs and Google after their stay. Required Skills & Qualifications: 1–3 years of experience in hospitality sales or reservations (hostels/hotels preferred). Strong communication (spoken & written) in English and Hindi. Familiar with OTA extranets (Booking.com, Hostelworld, Goibibo, Agoda, etc.). Basic knowledge of Property Management Systems (Ezee or similar). Ability to multitask and handle pressure during peak seasons. Knowledge of travel trends and guest expectations in backpacker communities. Ideal Traits: Energetic and proactive with a guest-first mindset. Good negotiation and persuasion skills. Detail-oriented and organized. Passionate about travel, hostels, and guest experiences. Perks & Benefits: Competitive salary + performance-based incentives. Free stays across Skyard properties (as part of rotation). Opportunity to be a core part of a fast-growing travel brand. Work environment filled with travelers, culture, and adventure. Job Types: Full-time, Permanent Pay: From ₹12,000.00 per month Benefits: Flexible schedule Food provided Schedule: Day shift Morning shift Rotational shift Weekend availability Supplemental Pay: Performance bonus Work Location: In person Expected Start Date: 10/06/2025