Sirpi Health And Wellness Centre

Role & responsibilities Plan and execute marketing campaigns to promote healthcare services and wellness programs. Manage social media accounts, website updates, and online advertising campaigns. Develop engaging content for blogs, email newsletters, and patient education materials. Conduct market research to identify trends, target audiences, and competitive insights. Coordinate with internal teams, doctors, and external agencies for marketing activities. Monitor and analyze campaign performance, preparing regular reports and improvement plans. Assist in organizing health camps, awareness programs, and other outreach initiatives. Public Relations (PRO) Responsibilities Serve as the point of contact between the hospital and external stakeholders (patients, media, corporate clients, government agencies, etc.). Handle patient queries, complaints, and feedback professionally to ensure excellent service experience. Manage media relations, press releases, and public announcements. Build and maintain strong relationships with insurance companies, TPAs, and corporate clients. Coordinate hospital tie-ups, MoUs, and community engagement programs. Support internal communication and staff awareness initiatives. Preferred candidate profile Bachelors degree in Marketing, Communications, Public Relations, or a related field. 1–3 years of experience in healthcare marketing or PRO roles (hospital experience preferred). Excellent communication, interpersonal, and presentation skills. Knowledge of digital marketing tools and social media management. Strong organizational skills with attention to detail. Pleasant personality and customer-oriented approach. Ability to work collaboratively with doctors, management, and staff.