Signage & Wayfinding Designer

A Signage & Wayfinding Designer is a specialized professional responsible for creating effective navigational & wayfinding design solutions that guide people through large, complex environments, such as airports, hotels, hospitals, campuses, malls, and public areas & helping them to navigate more easily and efficiently & engaging seamlessly in a built environment & thus enhancing the user experience. Wayfinding combines many disciplines from behavioral psychology to architecture, product design & graphic design. Starting with a good understanding & analysis of built/open spaces, categorization of users, different destinations, user circulation, decision-making points, various sign types, and information architecture by creating a graphic language - consisting of typography, iconography, colors, patterns, symbols, maps, & other design elements along with material knowledge.,