SEO & SMO Executive

JOB BRIEF

We are looking for an SEO/SMO expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO and SMO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• On Page SEO such as Keyword research, Meta tags, SEO site architecture, internal linking, etc
• Execute tests, collect and analyze data and results, identify trends and insights in order to ensure constant improvement in organic traffic
• Track, report, and analyze website analytics
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization

· Develop and implement link building strategy

· Work with editorial and marketing teams to drive SEO in content creation and content programming

· Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

· Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Monitor and report on feedback and online reviews. SMO

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Requirements

• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics etc)

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Knowledge of ranking factors and search engine algorithms

• Understanding of performance marketing, conversion, and online customer acquisition

· Requires good client communication and client management

· Up-to-date with the latest trends and best practices in SEO and SMO

• Set and implement social media optimized campaign
• Setting up of various social media channels and maintaining brand consistency.
• Prepare engaging text, image (info graphic) and video content for social media accounts.
• Respond to comments and customer queries in a timely manner.

Experience

· 3 to 4 Years

Salary

25k to 35k

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 2 years (Preferred)

Work Location: In person