Key Responsibilities :
1. Local SEO Strategy
- Develop and execute Local SEO strategies to improve visibility across Google Search, Google Maps, and
Local Pack for 7,000+ stores.
- Optimize location-specific landing pages and store locator pages for high-intent local searches.
- Identify opportunities to improve rankings for searches such as "pharmacy near me" and "medical store
near me".
- Stay updated on Google algorithm changes and emerging local and AI-driven search trends.
2. Google Business Profile Management
- Own the optimization and management of 7,000+ Google Business Profiles.
- Manage bulk verification, profile updates, categories, attributes, business hours, photos, and other listing
information.
- Improve Google Maps visibility through ongoing profile optimization.
3. Ratings, Reviews & Reputation Management
- Develop strategies to increase authentic customer reviews and improve store ratings.
- Build scalable processes for review monitoring, response management, and reputation tracking.
4. Analytics & Performance
- Build dashboards to track store-level Local SEO performance.
- Monitor local rankings, Maps visibility, GBP impressions, calls, website clicks, direction requests, organic
traffic, and conversions.
- Identify underperforming stores and drive initiatives to improve their visibility.
- Benchmark competitors and identify new local search opportunities.
5. Generative Engine Optimization (GEO) & AI-powered Local Discovery
- Develop and execute GEO strategies to improve Apollo Pharmacy's visibility and recommendations across
AI-powered search platforms like Gemini and ChatGPT
- Optimize Apollo Pharmacy's digital presence for conversational, location-based queries such as "Pharmacy
near me" and "Which pharmacy near me delivers medicines?"
- Build scalable content and structured data strategies to improve Apollo Pharmacy's visibility in AI
recommendations for local pharmacy and medicine delivery queries.
Requirements
- 3 to 5 years of SEO experience, with at least 2 years of hands-on Local SEO experience.
- Proven experience managing Local SEO for multi-location businesses with hundreds or thousands of
physical locations.
- Strong expertise in Google Business Profile management, Google Maps optimization, and local search
rankings
- Experience with location-based keyword research, landing page optimization, local citations, and
reputation management.
- Proficiency in Google Search Console, GBP metrics, and analytics tools.
- Ability to collaborate with Product, Engineering, and Operations teams to implement scalable SEO
initiatives.
- Good to have: Knowledge of GBP APIs, bulk listing management, and Schema.org structured data.
Key Performance Indicators
- Growth in Google Maps and Local visibility.
- Growth in non-branded local organic traffic.
- Increase in GBP interactions (calls, website clicks, and direction requests).
- Improvement in store-level search rankings and landing page traffic.
- Improvement in store ratings, review volume, and profile optimization coverage.
- Growth in organic discovery and conversions attributable to local search
