Job Title: SEO Manger
Company: Autocracy Machinery Pvt Ltd
Location: Hyderabad
Experience Required: 8-14 Years
Industry: Engineering & Manufacturing
Employment Type: Full time
We are a fast-growing organization committed to delivering reliable, high-performance, and customized solutions for our customers. We focus on innovation, operational excellence, and customer success.
Role Purpose::
Professional Experience::
- Proven professional experience in SEO, digital marketing, or website optimisation, with a demonstrated record of improving organic search performance.
- Hands-on experience managing on-page, technical, and off-page SEO activities across websites, landing pages, blogs, and product pages.
- Experience developing SEO strategies, keyword roadmaps, search-intent clusters, content structures, and prioritised implementation plans.
- Practical experience conducting technical SEO audits covering crawlability, indexation, internal linking, site architecture, page speed, Core Web Vitals, and structured data.
- Experience collaborating with content writers, website developers, designers, and marketing teams to implement SEO recommendations.
- Demonstrated ability to analyse organic traffic, keyword performance, qualified enquiries, conversions, and campaign contribution using SEO analytics and reporting tools.
- Experience in B2B, engineering, manufacturing, infrastructure, construction, EPC, telecom, agriculture, or other industrial and technical markets is preferred. Experience mentoring junior SEO professionals is an advantage.
Technical Skills::
- SEO strategy development, roadmap planning, and prioritisation.
- Keyword research, search-intent analysis, keyword clustering, and content silo development.
- On-page optimisation, including metadata, headings, URLs, content structure, and internal linking.
- Technical SEO audits, crawlability, indexation, canonicalisation, and XML sitemap management.
- Website architecture, page performance, Core Web Vitals, and mobile usability.
- Schema markup, structured data, and search-result enhancement techniques.
- Ethical link-building, backlink analysis, digital PR, and domain authority development.
- SEO content planning, content gap analysis, and competitor benchmarking.
- Organic traffic analysis, keyword tracking, conversion measurement, and performance reporting.
- Conversion-focused SEO, lead attribution, and identification of high-intent search opportunities.
- Basic HTML, CSS, CMS functionality, and website development concepts.
- Understanding of search engine algorithm updates, evolving search behaviour, and AI-assisted SEO workflows.
Tools::
- SEO Analytics: Google Analytics 4 (GA4), Google Search Console.
- Keyword & Competitor Research: SEMrush, Ahrefs, Moz, and Google Keyword Planner.
- Tagging & Measurement: Google Tag Manager.
- Reporting & Dashboards: Looker Studio, spreadsheets, and SEO performance dashboards.
- Website Management: Relevant CMS platforms and website administration tools.
- Technical SEO: Website crawlers, site audit tools, page-speed testing tools, and structured-data validation tools.
- Content Optimisation: SEO content analysis, keyword clustering, and content planning tools.
- AI-Assisted Workflows: AI-powered SEO research, content analysis, and optimisation tools.
Key Responsibility Areas:
SEO Strategy & Planning::
- Ability to develop a structured SEO strategy aligned with product priorities, business objectives, target industries, and market expansion plans.
- Competence in preparing SEO roadmaps, identifying high-impact opportunities, and prioritising activities based on business value and implementation effort.
- Ability to coordinate execution across content, technical, and off-page SEO initiatives.
2. Organic Growth & Qualified Lead Generation::
- Ability to improve relevant organic traffic, search visibility, and rankings for priority products, applications, and industry-specific search terms.
- Competence in identifying high-intent keywords that can attract prospective customers and generate relevant business enquiries.
- Ability to measure organic conversions, qualified leads, and contribution to business opportunities rather than focusing exclusively on traffic growth.
3. On-Page SEO & Content Optimization::
- Ability to optimize product pages, landing pages, blogs, and category pages based on keyword relevance, search intent, and user requirements.
- Competence in developing keyword clusters, content silos, internal linking strategies, and structured content journeys.
- Ability to collaborate with content teams to improve relevance, clarity, technical accuracy, and organic search potential.
4. Technical SEO & Website Performance::
- Ability to conduct technical SEO audits and identify issues affecting crawling, indexation, website structure, and search performance.
- Competence in improving internal linking, XML sitemaps, canonical tags, structured data, page speed, and Core Web Vitals in coordination with developers.
- Ability to prioritise technical issues, monitor implementation, and validate the impact of corrective actions.
5. Authority Building & Off-Page SEO::
- Ability to develop ethical strategies for acquiring relevant, high-quality backlinks and strengthening the website's authority.
- Competence in backlink audits, competitor link analysis, industry outreach, digital PR, and relevant partnership opportunities.
- Ability to monitor backlink quality and minimise risks associated with manipulative or spam-based link-building practices.
6. SEO Analytics & Performance Reporting::
- Ability to track organic traffic, keyword visibility, landing-page performance, search impressions, clicks, and organic conversions.
- Competence in developing regular performance reports and dashboards that highlight trends, gaps, and opportunities.
- Ability to translate analytics into actionable recommendations and demonstrate the business impact of SEO initiatives.
7. Content & Search Strategy::
- Ability to identify content gaps, emerging search topics, and application-specific keyword opportunities across machinery and industrial product categories.
- Competence in aligning content calendars with keyword research, customer search behaviour, and business priorities.
- Ability to guide content development that addresses customer questions, product applications, technical capabilities, and purchase considerations.
8. Cross-Functional SEO Implementation::
- Ability to work effectively with Marketing, Content, Design, Website Development, and Performance Marketing teams.
- Competence in translating SEO requirements into clear implementation briefs and coordinating changes through to completion.
- Ability to integrate SEO considerations into new product pages, website updates, content releases, and digital initiatives.
9. Competitive & Market Intelligence::
- Ability to analyse competitor websites, keyword strategies, content coverage, backlink profiles, and organic search opportunities.
- Competence in identifying search trends, algorithm changes, and evolving customer behaviour relevant to target industries.
- Ability to convert market intelligence into actionable recommendations for improving organic visibility and market reach.
10. Continuous Improvement & SEO Innovation::
- Ability to evaluate emerging SEO practices, analytical tools, and AI-assisted workflows for practical business applications.
- Competence in testing optimisation approaches, monitoring outcomes, and refining processes based on evidence.
- Ability to maintain sustainable SEO practices while adapting to search engine changes and evolving digital discovery methods.
Industry Exposure::
- An SEO professional with demonstrable experience in improving organic search visibility, website performance, and business-relevant conversions.
- Strong practical understanding of on-page, technical, and off-page SEO, supported by successful implementation examples.
- Experience developing keyword strategies, content clusters, internal linking structures, and SEO roadmaps for multiple website sections or product categories.
- Ability to conduct technical SEO audits and coordinate corrective actions with website developers.
- Experience generating relevant organic enquiries for B2B, industrial, engineering, manufacturing, infrastructure, EPC, telecom, agriculture, or technical product businesses is preferred.
- Strong analytical ability with practical proficiency in Google Analytics 4, Google Search Console, and at least one major SEO research platform such as SEMrush or Ahrefs.
- Demonstrated understanding of search-intent analysis, content optimisation, competitor research, backlink quality, and website performance.
- Ability to collaborate with content, design, development, and marketing teams while independently managing SEO priorities.
- Commercially aware and results-oriented, with an emphasis on qualified leads, conversions, and sustainable organic growth rather than vanity metrics.
- Proactive, detail-oriented, adaptable, and committed to continuous learning, ethical SEO practices, and data-driven decision-making.
Career Growth::
Opportunity to lead a high-value customer segment.
Exposure to large infrastructure projects.
Performance-driven work environment.
Strong career growth opportunities.
Email::madhu@autocracymachinery.com
whatsapp-8106154343
