SEO

Chennai, Tamil Nadu 5-10 Yrs ₹500000 - ₹980000 Yearly

Job Summary:

We are seeking a highly motivated and results-driven Digital Marketing Specialist to develop, implement, track, and optimize digital marketing campaigns across all online channels. The ideal candidate should have strong expertise in digital strategy, content creation, and performance marketing, along with a passion for storytelling and brand building. You will be responsible for creating engaging content and managing campaigns that drive traffic, generate leads, and strengthen our online presence.

Key Responsibilities:

• Develop and execute digital marketing campaigns across channels, including SEO, SEM, email, social media, and display advertising.
• Plan and manage paid search campaigns (Google Ads, Bing) and paid social (Facebook, LinkedIn, Instagram).
• Create compelling and SEO-optimized content for blogs, social media, websites, and ad copies to enhance engagement and conversions.
• Perform keyword research and implement SEO best practices to improve organic visibility.
• Optimize website content, landing pages, and user funnels to improve conversion rates.
• Track and analyze website traffic and campaign performance (Google Analytics, HubSpot, etc.).
• Create and manage content calendars for digital platforms and coordinate with the design and content teams.
• Collaborate with internal teams (design, content, and sales) to ensure cohesive campaign messaging.
• Manage marketing automation and CRM tools for lead nurturing.
• Stay updated with the latest digital marketing and content trends, tools, and technologies.

Requirements:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Minimum of 5+ years of experience in digital marketing or a related field.
• Proven experience with Google Ads, Meta Ads, Google Analytics, SEO tools, and email marketing platforms.
• Strong skills in content writing, storytelling, and digital copywriting for web and social media.
• Experience with LinkedIn Ads, LinkedIn organic growth, and engagement strategies.
• Strong analytical skills and a data-driven mindset.
• Excellent written and verbal communication skills.
• Creative thinker with a growth-oriented mindset.
• Prior experience in the medical billing or healthcare industry is highly preferred.

Preferred Qualifications:

• Google Ads and Analytics certifications.
• Experience in marketing for medical billing, RCM, or healthcare services.
• Experience with CRM tools (e.g., HubSpot, Salesforce).
• Demonstrated ability to create professional, SEO-friendly marketing content.