SEO & Content Marketing Executive

Role & responsibilities:

• Plan and run organic social media growth on Instagram, Facebook, LinkedIn, and YouTube.
• Create original and creative content ideas for posts, reels, and ad videos related to medical equipment and healthcare topics.
• Write engaging captions, ad copies, and short video scripts for social media promotions.
• Share poster ideas with the design team and make sure all creatives are high quality.
• Do quality checks for designs, videos, and ad content before posting.
• Track page performance, followers growth, and engagement, and share reports with improvement ideas.
• Plan and run Google Ads and Meta (Facebook/Instagram) Ads campaigns.
• Handle WhatsApp and Email marketing campaigns for promotions and lead generation.
• Manage CRM activities collect Google reviews, customer testimonials, and keep customer follow-up records.
• Work with the sales and operations team to manage digital marketing activities.
• Write blogs, product details, and website content related to medical equipment and home healthcare.
• Make sure all content is creative, original, and easy to understand.
• Come up with new ideas for product videos, testimonial reels, and awareness campaigns.
• Check all creatives and videos for design quality and brand consistency.
• Stay updated with latest social media trends and digital marketing ideas to improve performance.

Preferred candidate profile:

• Good communication skills.
• Stable and steady candidate.
• Relevant qualification in social media / automation / marketing / digital media.
• Bachelors Degree - Marketing / Business / Communications / Journalism / English with relevant diploma or certificate course.