Job
Description
Job Description About the Role: Website Management & Optimization: Own day-to-day management of the corporate website, ensuring timely content updates, accuracy, and brand alignment. Hands-on management of WordPress, with additional experience using Adobe Experience Manager (AEM) or similar enterprise CMS platforms. Coordinate cross-functional inputs for new page creation, campaign microsites, and messaging updates. SEO Strategy & Technical Health: Conduct ongoing site health and SEO audits using tools like SEMRush, Screaming Frog, and Google Search Console. Implement on-page optimizations (metadata, internal linking, structured data) to improve discoverability and rankings. Ensure the site architecture supports fast load times, mobile optimization, and security best practices. Analytics, Tagging & Reporting: Configure and analyze performance in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to track user behavior and key conversion paths. Build and deliver weekly reports covering site traffic, engagement, SEO performance, form submissions, and technical issues. Partner with demand generation to align reporting to campaign KPIs and lead flows. Marketo & Conversion Integration: Maintain Marketo forms and landing pages across the site, ensuring optimal conversion tracking and data hygiene. Collaborate with marketing operations and sales to ensure leads flow correctly through systems. Design & UX Collaboration: Work closely with designers to evolve the website UX and visual design. Translate wireframes and design concepts into fully implemented web experiences. Ensure consistency across global web properties and responsive behavior on all devices. Cybersecurity & Compliance Readiness: Maintain a secure, policy-compliant site experience. Implement cookie banners, data privacy controls, and tracking mechanisms in compliance with GDPR, CCPA, and other relevant frameworks. Understand cybersecurity personas (e.g., CISOs, security architects) and tailor content experience accordingly in partnership with product and content marketing. About You: Qualifications: 10+ years of experience in web management, digital marketing, or related roles. Proficiency with WordPress, AEM, or other major CMS platforms, Experienced with advanced Custom Field & Github. Hands-on experience with Marketo, including form embedding and lead tracking. Expert-level understanding of SEO principles and tools SEMRush, Screaming Frog, Ahrefs, etc. Deep familiarity with GA4, Google Tag Manager, and building custom dashboards. Experience optimizing for website performance, mobile responsiveness, and accessibility (WCAG). Deep Knowledge of HTML, CSS, and JavaScript. Experience working in the cybersecurity or enterprise tech industry is strongly preferred. Strong cross-functional collaboration and project management skills.
