Role & responsibilities
About Ridge Digital
Ridge Digital is an integrated digital marketing and MarTech agency working with leading brands across the Education and FMCG sectors. We partner with organisations to build and execute end-to-end digital marketing strategies, spanning brand awareness, audience engagement, lead generation and customer acquisition.
With a strong presence across India through our network of eight offices, we combine strategic thinking, creative excellence, technology and performance marketing to deliver measurable business outcomes.
Our portfolio includes leading educational institutions such as IITs, IIMs, MDI, XLRI, Bennett University, Manipal and Plaksha, along with established consumer brands such as Dabur, Parachute, Citizen and Brita.
At Ridge Digital, creativity is closely integrated with strategy and performance. We believe in creating compelling brand experiences and impactful communication that not only look distinctive but also deliver results.
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Experience:
About the Role
Graphic Designer with 5+ years of professional experience
Consumer Packaged Goods (CPG) / FMCG brands
The candidate should be capable of independently conceptualising and executing creative campaigns across multiple digital platforms, maintaining brand consistency and collaborating with cross-functional teams to deliver high-quality visual communication.
Key Responsibilities
1. Creative Conceptualisation & Campaign Execution
- Take end-to-end ownership of design campaigns, from understanding creative briefs and conceptualisation to final execution and delivery.
- Develop creative assets across websites, landing pages, social media, display advertising, digital campaigns and presentations.
- Translate marketing objectives and communication strategies into compelling visual concepts.
- Create engaging visual content that drives audience engagement and supports campaign performance.
2. Brand Identity & Design Management
- Maintain, strengthen and scale brand consistency across all communication platforms.
- Develop and adhere to brand guidelines, visual identity systems and design standards.
- Ensure consistency in typography, colour palettes, layouts and overall visual language.
- Adapt creative communication to suit different brands, audiences and marketing objectives.
3. Digital & Multi-Platform Design
- Design responsive website banners, landing page layouts, social media creatives, carousels and display advertisements.
- Create UI/UX wireframes and visual layouts for websites and digital platforms.
- Develop motion graphics, short-form video snippets and other multimedia assets.
- Design professional presentations, pitch decks, proposals and corporate communication material.
4. Collaboration & Team Management
- Work closely with marketing, content, performance marketing, product and social media teams.
- Collaborate with copywriters and campaign managers to develop integrated creative solutions.
- Mentor junior designers and interns, provide creative direction and review day-to-day design deliverables.
- Manage multiple projects simultaneously while ensuring quality and adherence to timelines.
Key Digital & Technical Requirements
1. Software Proficiency
- Advanced working knowledge of Adobe Creative Cloud, particularly:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Working knowledge of CorelDRAW.
- Proficiency in Figma for UI layouts, wireframing and collaborative design workflows.
- Familiarity with motion graphics and video editing tools will be an advantage.
2. Multi-Platform Design Capabilities
- Strong portfolio demonstrating experience in digital-first creative design.
- Ability to create designs for websites, landing pages, social media, display ads and digital presentations.
- Experience in designing social media carousels, infographics, campaign key visuals and multimedia content.
- Understanding of responsive design principles and platform-specific creative requirements.
3. Technical & Production Knowledge
- Strong understanding of digital file formats, image optimisation and export specifications.
- Knowledge of web colour profiles, including RGB and HEX, and print colour systems.
- Understanding of typography, visual hierarchy, grid systems, layouts and composition.
- Ability to deliver production-ready creative assets in the required formats and specifications.
Desired Skills & Attributes
- Strong visual storytelling and conceptual thinking abilities.
- Excellent understanding of contemporary design trends and digital communication.
- Ability to interpret creative briefs and translate them into effective visual solutions.
- Comfortable handling feedback, revisions and multiple creative iterations.
- Strong attention to detail and commitment to design quality.
- Ability to work independently, take ownership and manage tight deadlines.
- Good communication and collaboration skills.
Preferred candidate profile
Preferred Experience
- 5+ years of hands-on graphic design experience in an agency, startup or corporate environment.
- Experience handling multiple brands and integrated marketing campaigns.
- Exposure to CPG/FMCG brands and consumer-focused marketing communication will be a strong advantage.
- Experience working in a fast-paced digital marketing or advertising agency environment is preferred.
Differentiators
- FMCG/CPG exposure: Someone who has worked on consumer brands and understands product communication, packaging-led visuals and brand storytelling.
- Performance marketing design: Ability to create multiple creative variations for Google and Meta campaigns, not just aesthetically attractive designs.
- Independent ownership: Someone who can take a brief from the marketing team, conceptualise, execute and deliver without requiring constant supervision.
Application
Candidates should share their updated CV along with a portfolio showcasing their best work across digital campaigns, branding, social media and other relevant creative projects.
