Senior Executive – Imaging Business Development (CT & MRI)
Department
Business Development / Marketing
Reports to
Assistant Manager – Imaging Growth
Location
Felix Hospital, Greater Noida
Experience
2+ years; must have worked in the Greater Noida area
Purpose of the Role
Increase CT and MRI footfall by building and nurturing referral relationships and external tie-ups.
Key Responsibilities
- Map the assigned territory across Greater Noida, Noida and Ghaziabad, and identify and visit referring doctors, GPs, specialists, nursing homes, polyclinics and standalone clinics in it.
- Onboard new referrers and keep regular contact with existing ones, with scheduled visits and follow-ups.
- Pitch CT and MRI services, including turnaround time, reporting quality, radiologist expertise, pricing and patient convenience, and keep referrers updated on new offers and packages.
- Sign up diagnostic collection centres, corporates, TPAs and insurance panels, and other institutional tie-ups for imaging.
- Coordinate with the radiology and front-office teams so referred patients get smooth appointments, a good experience and quick reports.
- Resolve referrer and patient feedback or complaints quickly.
- Maintain a referrer database and keep visit logs, tie-up status and referral records current in the CRM or MIS, and track referral-to-scan conversion and referrers who have gone quiet.
- Share market intelligence on competitor imaging centres, pricing and referral practices.
- Take part in CMEs, health camps and community outreach that support imaging referrals.
Requirements
- Graduate in Life Sciences, Pharmacy, Healthcare Management or a related field (MBA preferred).
- Minimum 2+ years in hospital, diagnostics or imaging sales or referral marketing.
- Must have worked in the Greater Noida area, with an existing network of referring doctors, clinics and nursing homes there.
- Good communication and relationship-building skills, and comfortable with field work.
- Working knowledge of CT/MRI services and diagnostic workflows.
Assistant Manager – Imaging Growth (CT & MRI)
Department
Business Development / Marketing
Reports to
Unit Head
Location
Felix Hospital, Greater Noida
Experience
2+ years (preferably 3+); must have worked in the Greater Noida area
Purpose of the Role
Own the strategy and execution of referral marketing and tie-ups to drive CT and MRI footfall, and lead the field team.
Key Responsibilities
- Design and run the referral marketing plan for CT and MRI: mapping the territory across Greater Noida, Noida and Ghaziabad, tiering referrers and setting a visit and engagement cadence.
- Lead, guide and review the senior executives' field activity and referrer coverage.
- Negotiate and finalise tie-ups with diagnostic centres, corporates, TPAs, insurers, clinics and institutions, including commercial terms and agreements.
- Build and maintain senior-level relationships with key referring doctors and institutions.
- Work with radiology, operations, billing and the front office to remove bottlenecks in appointments, reporting turnaround and patient experience.
- Review pricing, packages and offers for CT and MRI against the market and propose changes to the Unit Head.
- Plan and run doctor engagement activities such as CMEs, clinical meets and outreach camps.
- Track referral sources, referral-to-scan conversion, inactive referrers and tie-up performance, and present regular reviews to management.
- Ensure compliance with hospital policy and applicable regulations in all referrer and tie-up arrangements.
- Monitor competitors and the local market, and carry out a quarterly study of competitor imaging centres' pricing and referral practices, recommending countermeasures.
Requirements
- Graduate (MBA in healthcare or hospital administration preferred).
- Minimum 2+ years (preferably 3+) in hospital or diagnostic business development, with experience in referral marketing and tie-ups.
- Must have worked in the Greater Noida area, with proven local referrer and institutional relationships.
- Track record of building referrer networks and closing tie-ups with clinics, diagnostic centres, corporates or TPAs.
- Team coordination, negotiation and analytical skills.
Contact Person = Deepanshu HR (9643653928)
Work Location: In person
