Senior Content Writer

About the Role

We are looking for a skilled and creative Content Writer who can develop high-quality, engaging, informative and SEO-friendly content for multiple brands and industries.

The candidate will be responsible for handling end-to-end content writing requirements, including website content, blogs, articles, landing pages, service pages and digital marketing content. The ideal candidate should have excellent research skills, strong writing abilities and the ability to adapt content according to different brand requirements and target audiences.

Key Responsibilities

A. Write high-quality content for websites, landing pages, blogs, articles, service pages and other digital platforms.

B. Develop SEO-friendly content aligned with keyword research, search intent and content marketing objectives.

C. Research topics, industries, competitors and target audiences to create accurate, relevant and informative content.

D. Write website content that communicates brand value propositions, services, features and benefits effectively.

E. Develop engaging content for different industries, including real estate, technology, healthcare, automotive, education, hospitality and other sectors.

F. Create content for social media, email marketing, digital campaigns and other marketing communication requirements.

G. Optimise existing website content to improve readability, relevance, SEO performance and user engagement.

H. Write compelling headlines, introductions, subheadings, meta titles, meta descriptions and calls to action wherever required.

I. Follow on-page SEO best practices, including natural keyword placement, internal linking, content structure and search intent alignment.

J. Develop content that is easy to understand, factually accurate, original and valuable to the target audience.

K. Update and refresh existing content based on changing business requirements, search trends and performance insights.

L. Use AI tools responsibly for research, ideation and productivity while ensuring the final content is accurate, original and human-edited.

M. Proofread and edit content for grammar, spelling, clarity, consistency and readability.

N. Collaborate with SEO specialists, designers, social media managers, developers and account managers.

O. Manage multiple content assignments and deliver high-quality work within agreed timelines.

Required Skills

A. Excellent command of English grammar, vocabulary and sentence construction.

B. Strong research, analytical and content structuring skills.

C. Good understanding of SEO content writing and search intent.

D. Ability to write long-form and short-form content according to project requirements.

E. Ability to adapt writing styles and brand tone across different industries.

F. Strong proofreading, editing and fact-checking skills.

G. Understanding of website content structure, user experience and conversion-focused writing.

H. Ability to manage multiple projects independently and meet deadlines.

Additional Candidate Preferences

A. Candidates with previous experience in a digital marketing or content marketing agency will be preferred.

B. Familiarity with SEO tools such as Google Search Console, Google Analytics, Ahrefs, Semrush or similar platforms will be an advantage.

C. Basic understanding of WordPress or other content management systems is preferred.

D. Knowledge of content optimisation for AI-powered search and answer engines (AEO/GEO) will be an added advantage.

E. Candidates with a portfolio of published blogs, website pages, articles or other writing samples will be preferred.

F. Experience writing for multiple industries and managing multiple client accounts will be an advantage.

Ideal Candidate Profile

We are looking for someone who can transform research and business requirements into clear, engaging and valuable content.

The ideal candidate should be detail-oriented, curious, deadline-focused and capable of producing content that serves both the reader and the business objective.

The candidate should understand that good content is not simply about including keywords; it is about answering user questions, providing genuine value and communicating effectively.

Selection Process

A. Resume screening.

B. Content writing portfolio evaluation.

C. Practical content writing and SEO assessment.

D. Technical interview.

E. Final interview.

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• content writing : 1 year (Preferred)
• Copywriting: 1 year (Preferred)
• Creative writing: 1 year (Preferred)

Work Location: In person