Senior Content Specialist- Digital Healthcare

As a Senior Content Specialist at True Blue HR Consultants, you will be a crucial part of our team in Bangalore, focusing on enhancing content initiatives within the AI related Healthcare domain in the IT space. With a strong expertise in content strategy development, SEO optimization, copywriting, and editing, you will play a key role in creating high-quality, engaging content across various platforms. **Key Responsibilities:** - Develop engaging content across multiple formats such as Email campaigns, social media posts, Blog articles, White papers, Brochures, Website copy, Case studies, Video scripts, Presentations, and more. - Utilize SEO Optimization skills to enhance visibility and reach of content. - Craft optimized content with proficient Copywriting and Editing abilities. - Translate complex healthcare concepts into compelling and engaging content. - Create cohesive narratives in line with Content Strategy Development principles. - Collaborate with cross-functional teams to align content with marketing strategies. - Review and edit content for accuracy, consistency, and adherence to brand guidelines. - Monitor content performance and make data-driven decisions to improve reach and engagement. - Stay updated with industry trends and digital advancements. - Ensure compliance with healthcare content creation regulations. **Qualifications and Skills:** - Minimum 7 years of experience in content creation and strategy development. - Experience in Social Media Management for content distribution. - Skilled in Digital Marketing to integrate content with broader goals. - Proficient in Audience Engagement Techniques. - Expertise in B2B technology industry for at least 4 years. - Strong knowledge of healthcare concepts. - Proficiency in Content Management Systems for efficient content publishing.,