Senior Content Editor

You will be working with Wellness Extract, a high-growth company in the nutraceutical and wellness sector, focusing on delivering scientifically-formulated supplements and health products globally. The company operates with a robust Direct-to-Consumer (D2C) model, supported by cutting-edge digital infrastructure and expert internal teams. **Key Responsibilities:** - Lead the content strategy, editing, and publishing for various platforms such as blogs, landing pages, emailers, product pages, and video scripts. - Ensure all content is medically accurate, FDA/Health Canada compliant, and aligns with brand voice guidelines. - Write and edit compelling, creative, and conversion-focused copy across multiple channels. - Oversee script writing for various video formats including product videos, social reels, YouTube series, and educational content. - Optimize content for SEO and Google AI Overviews to enhance organic search rankings effectively. - Utilize AI tools like ChatGPT, Perplexity, Jasper, SurferSEO, Google AI tools, etc., to boost productivity, research, and ideation. - Develop and maintain a content calendar to ensure consistent publishing and alignment with campaigns. - Collaborate with content writers, designers, marketing managers, and medical reviewers for delivering high-quality outputs. - Track and analyze content performance metrics such as organic ranking, engagement, and conversion rates, and implement data-driven improvements. - Stay informed about the latest SEO trends, Google algorithm changes, AI tools, and supplement industry regulations. You will play a crucial role as a Senior Content Editor at Wellness Extract, leading content efforts with creativity, precision, and strategic vision. This position is ideal for someone with a blend of editorial expertise, SEO knowledge, script writing creativity, and a genuine passion for wellness.,