Salesforce CDP Architect(Customer Segmentation & Journey Mapping)

Role Overview: You are sought after to lead customer segmentation and journey mapping initiatives within the Customer Data Platform (CDP). Your role will involve designing personalized user journeys, identifying key customer segments using demographic and event-based data, and enabling data-driven engagement strategies. Key Responsibilities: - Design personalized customer journey maps aligned with business goals and user behavior - Identify and define customer segments using demographic, behavioral, and event-based data within the CDP - Create journey maps and dashboards to visualize customer paths and support decision-making - Collaborate in agile teams, actively participating in scrum routines and sprint planning - Manage project progress in Jira, ensuring timely delivery and alignment with business objectives Qualifications: - Proven experience in customer segmentation, journey mapping, or CDP implementation - Strong understanding of data-driven marketing and personalization strategies - Familiarity with tools like Salesforce CDP, Adobe Experience Platform, or similar - Experience working in agile environments and using Jira for project tracking - Excellent communication and analytical skills Preferred Skills: - Knowledge of customer lifecycle management and event-based triggers - Ability to translate data insights into actionable customer experiences,