Sales Officer / Area Sales Manager

About Clucks

Clucks is India's food-loving brand that celebrates chicken flavours. We have travelled across the country to learn how India eats, and beyond to see how the world eats. What didn’t add up for us was that three in four Indians eat non-veg and India is a country of a thousand flavours, yet its snacks still come in the 5 generic flavours. And that’s the gap we decided to fill.

Our first product is Chicken-Flavoured Chips, which is 100% vegetarian.

We took almost a year to make the chip “excellent”, and that is the rule we live by: nothing ships until it is “excellent”. We're a small team in Gurugram, launching across channels in Delhi NCR.

The roles

We're hiring two roles for one team in Delhi NCR, and you can apply for either through this post. The Area Sales Manager builds and leads our first field team and owns the territory: the distributors, the secondary sales and the numbers behind them. The Sales Officer is the person who gets Clucks onto shelves and into hands across a beat. Both learn field sales from a founder who has led it at national scale. Tell us which role you're applying for in the first screening question.

Area Sales Manager: what you'll do

• Build the Delhi NCR distributor network: appoint, onboard and review distributors, and hold each one to a plan on coverage, stock and ROI.

• Hire, train and run a team of Sales Officers: beat plans, daily reviews, targets and the field coaching that makes them good.

• Own secondary sales for the territory: forecasts by distributor, primary-to-secondary discipline, stock freshness and claim settlement.

• Run trade schemes and visibility spends in the market, and report what each one returned.

• Bring the market back to the founder every week: what's selling, where we're losing, what to change.

Area Sales Manager: what you bring

• 6–10 years of FMCG general-trade sales, with at least 2 years leading a field team of Sales Officers.

• Distributors you've appointed and grown, ideally in snacks, food or beverages, and a working network across Delhi NCR.

• Comfort with numbers: distributor P&L and ROI, scheme costing, and DMS or SFA reporting.

• A builder's mindset: you'll set the territory up from zero, then run it.

• Fluent Hindi; working English.

Sales Officer: what you'll do

• Appoint distributors and engage wholesalers across your territory.

• Open and grow outlets across your beat: kiranas, modern trade stores and other high-footfall formats.

• Manage your distributors end to end: their salesmen, orders, stock levels, expiry management, claim settlement and collections.

• Run your beat plan and daily calls, and own your secondary sales numbers.

• Win visibility: shelf placement, displays, POSM and in-store sampling.

• Bring back what you see in the market: what's selling, what competitors are doing, what retailers ask for.

• Log your day on our sales app, so decisions are made on real numbers.

Sales Officer: what you bring

• 2–10 years of FMCG field sales, ideally in snacks, food or beverages.

• A working network of distributors, wholesalers and retailers in Delhi NCR.

• Comfort with targets, beat plans and DMS or SFA apps.

• Your own two-wheeler and a valid driving licence.

• Fluent Hindi; working English.

Why Clucks

We went around the world for flavours and brought back something more: the people-first way the best teams work. Trust over hierarchy. Credit where it's earned, by name. Room to grow as fast as Clucks does. You work with the founder and own real problems from day one.

How to apply

Apply with Easy Apply, answer every screening question and attach your latest resume. Applications without a resume won't be reviewed.