JOB DESCRIPTION
Senior Manager / Deputy General Manager – Sales & Marketing (BESS)
Job Title: Senior Manager / Deputy General Manager (DGM) – Sales & Marketing
Industry: Battery Energy Storage Systems (BESS), Renewable Energy & Power Systems
Experience: 5–10 Years
Location: Hyderabad, Telangana
Employment Type: Full-Time
About the Role
We are looking for a results-oriented Sales & Marketing professional to drive business growth in the Battery Energy Storage Systems (BESS) sector.
The role involves identifying market opportunities, developing customer relationships, managing bids and proposals, and achieving sales targets across utility, renewable energy, and commercial and industrial markets.
The ideal candidate should have experience in sales, business development, or marketing within BESS, renewable energy, power systems, power electronics, or related sectors.
Key Responsibilities
- Develop and execute sales and marketing strategies for BESS solutions.
- Identify business opportunities with utilities, independent power producers (IPPs), renewable energy developers, EPC contractors, and commercial and industrial (C&I) customers.
- Build and maintain relationships with customers, consultants, channel partners, and other key stakeholders.
- Manage the complete sales cycle, from lead generation and opportunity qualification through proposal submission, negotiation, and order closure.
- Track tenders and customer enquiries, and coordinate bid/no-bid assessments, tender submissions, and internal approvals.
- Collaborate with engineering, finance, legal, and execution teams to prepare technically suitable and commercially viable proposals.
- Understand customer requirements and coordinate solution development, including system sizing, application suitability, and project economics.
- Present BESS applications such as peak shaving, energy shifting, renewable energy integration, backup power, and grid support.
- Lead commercial negotiations covering pricing, payment terms, warranties, performance commitments, and contractual conditions.
- Monitor market developments, customer investment plans, competitor offerings, and relevant policy changes.
- Develop marketing presentations, product literature, customer proposals, and business cases.
- Represent the company at customer meetings, exhibitions, conferences, and industry events.
- Maintain accurate sales forecasts, opportunity pipelines, and management reports.
- Coordinate customer handover to project execution teams and support payment collection and ongoing account development.
Qualifications & Experience
- Bachelor's degree in Electrical Engineering, Electronics Engineering, Energy Engineering, or a related discipline.
- An MBA in Marketing or Business Management is preferred.
- 5–10 years of experience in sales, business development, or marketing in BESS, renewable energy, power systems, power electronics, or related sectors.
- Direct experience selling BESS or energy storage solutions is strongly preferred.
- Demonstrated ability to develop business, manage complex bids, negotiate contracts, and achieve sales targets.
- Experience working with utilities, renewable energy developers, EPC contractors, or commercial and industrial customers.
Technical & Commercial Knowledge
- Working knowledge of BESS architecture, including batteries, Battery Management Systems (BMS), Power Conversion Systems (PCS), and Energy Management Systems (EMS).
- Understanding of key technical parameters such as power and energy ratings, storage duration, efficiency, cycle life, degradation, and warranties.
- Ability to assess customer requirements and explain the technical and financial benefits of proposed solutions.
- Familiarity with tendering processes, commercial contracts, project costing, and financial concepts such as payback period, Return on Investment (ROI), and Total Cost of Ownership (TCO).
Ideal Candidate Profile
The ideal candidate will be a commercially driven professional with experience in energy storage or related power and renewable energy sectors. They should be capable of identifying new business opportunities, managing complex sales cycles, coordinating technical and commercial proposals, and building strong customer relationships to achieve business growth.
Job Location
Hyderabad, Telangana.
Employment Type
Full-Time.
Work Location: In person
