RLT Edzaro is the IT Training and Skill Development vertical of RLT Group of Companies. We provide industry-oriented training programs in IT and emerging technologies, helping students and working professionals develop the skills required to succeed in their careers.
We are looking for a proactive and target-oriented Sales & Marketing Executive to promote our training programs, generate student enquiries, and drive course enrolments.
Key Responsibilities
1. Sales & Student Enquiry Management
- Handle student enquiries through phone calls, WhatsApp, email, and walk-ins.
- Explain course details, syllabus, duration, fees, and career opportunities to prospective students.
- Follow up with leads generated through digital marketing campaigns and other sources.
- Convert prospective students into confirmed admissions.
- Maintain a healthy sales pipeline and achieve monthly admission targets.
- Build and maintain strong relationships with students and parents.
2. Marketing & Business Development
- Promote RLT Edzaro's training programs through online and offline marketing activities.
- Identify opportunities to generate student enquiries through colleges, educational institutions, and other channels.
- Coordinate with the digital marketing team for lead generation campaigns.
- Participate in college visits, educational events, seminars, workshops, and promotional activities.
- Explore opportunities for institutional partnerships and corporate training programs.
- Support the development and distribution of brochures, promotional materials, and course-related marketing content.
3. Lead Management & Reporting
- Maintain accurate records of student enquiries, follow-ups, and admissions.
- Update lead status and sales activities in the CRM or enquiry tracking system.
- Prepare daily, weekly, and monthly sales performance reports.
- Track lead conversion rates and identify opportunities to improve enrolment performance.
- Ensure timely follow-up with all prospective students.
Required Skills & Qualifications
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- Excellent communication and interpersonal skills.
- Strong convincing, negotiation, and sales skills.
- Ability to understand and explain IT training courses.
- Basic knowledge of digital marketing and lead generation.
- Proficiency in MS Excel, Google Sheets, and WhatsApp Business.
- Ability to work independently and achieve sales targets.
- Positive attitude, initiative, and willingness to learn.
Preferred Qualifications
- Experience in educational sales, training institute admissions, or EdTech sales.
- Experience handling student enquiries and converting leads into admissions.
- Knowledge of IT courses such as Python, Full Stack Development, Digital Marketing, Cloud Computing, and Tally.
- Experience in field marketing, college outreach, or institutional business development.
Performance Indicators (KPIs)
- Monthly student admission targets.
- Lead-to-admission conversion rate.
- Number of student enquiries handled and followed up.
- Revenue generated through course enrolments.
- Number of college visits and institutional partnerships established.
- Timely maintenance of lead records and sales reports.
What We Offer
- Opportunity to work in the IT training and skill development industry.
- Exposure to sales, marketing, student counselling, and business development.
- Professional growth and career advancement opportunities.
- Performance-based incentives based on sales achievements.
- Supportive and growth-oriented work environment.
How to Apply
Interested candidates can apply with their updated resume.
Join RLT Edzaro and contribute to building the next generation of skilled professionals.
Work Location: In person
