Sales Marketing Analyst

Experience:

Industry Preference:

About Us

Marketing Analyst

Role Overview

As a Marketing Analyst, you will play a pivotal role in shaping Maitsys marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you'll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels.

Key Responsibilities

• Marketing Analytics:

• Track and report KPIs on campaigns, social media, and website performance
• Use data to guide decision-making and improve ROI on marketing efforts

• Content Development:

• Create impactful PowerPoint presentations for client-facing materials, sales enablement, and leadership presentations
• Design and edit marketing videos to promote services, success stories, and recruitment branding
• Draft and manage social media content calendars across LinkedIn and other channels

• Brand Execution:

• Maintain consistency in tone, visuals, and messaging across all platforms
• Support development of case studies, brochures, and internal communications

• Market Research:

• Research competitors, industry trends, and client segments to refine outreach strategy

• Collaboration:

• Work with sales, recruiting, and leadership teams to align marketing goals with business priorities

Required Skills & Qualifications

• 510 years of marketing experience, ideally within an IT consulting or IT services firm
• Proven experience in:

• Social media content creation and management

• Slide deck development using PowerPoint, Google Slides, or Canva

• Video editing (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools)

• Proficiency in using tools like Google Analytics, LinkedIn Campaign Manager, and marketing automation platforms
• Strong communication, time management, and project coordination skills
• Self-starter with a keen eye for detail and design

Nice to Have

• Experience working at global IT service providers like TCS, Accenture, Infosys, or Cognizant
• Familiarity with B2B SaaS, ERP, or SAP marketing language and strategies
• Basic graphic design knowledge (e.g., Adobe Illustrator, Photoshop, Canva)