Sales Manager-CCTV Camera

JOB DESCRIPTION – SALES MANAGER

1. Job Title

Sales Manager – CCTV & Video Surveillance Solutions

Department: Sales & Business Development
Industry: CCTV Camera Manufacturing / Electronic Security Systems
Job Location: [Mention Location]
Experience: 5–10 Years (Preferred)
Employment Type: Full-Time
Reporting To: Head of Sales / Director

Company Overview

We are a CCTV camera manufacturing company specializing in video surveillance and electronic security solutions. Our products are designed to meet applicable quality and regulatory requirements, including STQC certification wherever required.

Key Responsibilities

1. Sales & Business Development

· Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.

· Identify new business opportunities in CCTV cameras, IP cameras, NVRs, DVRs, and video surveillance solutions.

· Generate leads and develop business relationships with government departments, PSUs, system integrators, OEMs, distributors, and corporate customers.

· Build and maintain a strong sales pipeline and ensure consistent business growth.

· Conduct product presentations, client meetings, and commercial negotiations.

· Coordinate with relevant internal teams to ensure that offered products meet the applicable certification and procurement requirements.

2. Channel & Dealer Management

· Develop and manage a network of distributors, dealers, resellers, and system integrators.

· Appoint channel partners in new territories and strengthen existing relationships.

· Monitor channel sales performance, market coverage, and competitor activities.

· Conduct product training and provide sales support to channel partners.

3. D. Customer Relationship Management

· Build and maintain strong relationships with key customers and business partners.

· Understand customer requirements and recommend suitable surveillance solutions.

· Handle customer queries, commercial negotiations, and escalations.

· Coordinate with technical and service teams to ensure customer satisfaction.

4. Market Research & Reporting

· Analyze market trends, competitor products, and pricing strategies.

· Prepare sales forecasts, business plans, and periodic performance reports.

· Maintain accurate records of leads, opportunities, customer interactions, and sales activities in the CRM or reporting system.

· Provide regular updates to management regarding sales performance and market opportunities.

5. Preferred Candidate Profile

· Candidates from CCTV camera manufacturers, electronic security solution providers, surveillance equipment companies, or related electronics manufacturers.

· Experience selling STQC-certified CCTV cameras or working with products subject to applicable STQC certification requirements.

· Existing relationships with government buyers, PSUs, system integrators, and distributors.

· Demonstrated success in achieving sales targets and developing new markets.

· Experience in both direct sales and channel development would be an advantage.

6. Key Performance Indicators (KPIs)

· Achievement of monthly and annual sales targets.

· New customer acquisition and revenue growth.

· Number and value of successful tender and GeM opportunities.

· Expansion of the dealer and distributor network.

· Growth in sales of CCTV and video surveillance products.

· Customer retention and overall customer satisfaction.

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person