Sales & Digital Marketing Executive

1

1–3 years of relevant experience in sales coordination, lead management, digital marketing support

Noida

Graduate & package upto 5.4 LPA

• Good written and verbal communication skills.
• Proficiency in MS Excel, Google Sheets and email management.
• Experience with CRM or lead management software.
• Familiarity with TradeIndia and online B2B enquiry portals.
• Basic understanding of website content management and SEO coordination.
• Knowledge of email marketing tools and LinkedIn account management.
• Strong follow-up, data management, coordination and organisational skills.
• Attention to detail and ability to manage multiple tasks within deadlines.

Responsible for managing incoming and outgoing business enquiries, qualifying and distributing sales leads, maintaining lead databases and sales trackers, and supporting the organisation’s digital marketing activities. The role involves coordination with the sales team, management of website content, execution of email marketing campaigns, and maintaining the company’s LinkedIn presence to support business development and brand visibility in India and international markets, particularly the MEA region.

1. Enquiry & Lead Management

• Handle incoming and outgoing enquiries received through the company’s official telephone number, TradeIndia portal and various official email accounts.
• Contact India-based TradeIndia enquiries directly to assess the authenticity of the requirement, understand buyer needs and collect maximum possible information, including company name, contact details, product requirements, quantity and location.
• Forward qualified enquiries to the concerned sales representative with complete available buyer and requirement details for timely follow-up.
• Forward all relevant enquiries received through the organisation’s official email accounts to the appropriate departments or concerned personnel.
• Forward international enquiries outside India promptly to the Sales Director – MEA Region for further action.
• Ensure timely acknowledgement, proper categorisation and follow-up tracking of incoming enquiries.

2. Lead Data Management & CRM

• Record and maintain India-based leads in the Sales Tracker Master Sheet.
• Record and maintain international leads in the MEA Region Google Sheet.
• Upload and update MEA region leads in the designated lead management software.
• Maintain accurate and updated lead records, including contact details, enquiry status, source, follow-up details and assigned salesperson.
• Review, update, add or remove MEA region database records on a weekly basis to ensure data accuracy and relevance.
• Maintain confidentiality and accuracy of customer and business information.

3. Website & Product Content Management

• Upload new products, update existing product information and manage product categories on the company website.
• Upload company news, events, product launches and other relevant corporate updates on the website.
• Maintain an updated Excel sheet of all product-related website changes and share it with the SEO executive/agency for search engine optimisation.
• Coordinate with the SEO team to ensure product pages and website content are updated and optimised appropriately.

4. Email Marketing & Campaign Management

• Prepare, upload and distribute marketing emailers through the designated email marketing software.
• Maintain relevant mailing lists and ensure that campaign databases are updated.
• Coordinate the execution of email campaigns to promote company products, events and business offerings.
• Monitor basic campaign performance metrics, where available, and maintain campaign records.

5. Social Media Management

• Manage the company’s LinkedIn account and maintain an active professional presence.
• Re-share relevant industry updates, company news, product information and corporate event posts.
• Ensure regular updates and consistent communication in line with the organisation’s brand guidelines.

6. Reporting & Coordination

• Coordinate with the Sales Director – MEA Region, sales team, SEO executive and other concerned departments for timely execution of assigned activities.
• Maintain records of enquiries received, leads forwarded, databases updated, email campaigns executed and website changes completed.
• Provide periodic reports on lead management and digital marketing activities to the reporting manager.
• Perform other related sales coordination and digital marketing support activities as assigned by management.

• Timely handling and forwarding of enquiries.
• Accuracy and completeness of lead records.
• Regular updating of sales trackers and MEA databases.
• Timely uploading and updating of website content.
• Timely execution of email marketing campaigns.
• Consistent management of the company’s LinkedIn presence.