Job Description – Sales Coordinator
Job Summary
We are looking for a proactive and organised Sales Coordinator to support the sales and business development team in managing leads, coordinating with prospective merchants and partners, tracking onboarding progress, and ensuring timely follow-ups. The candidate will be responsible for maintaining accurate sales records, coordinating with internal departments, and supporting the team in achieving business targets.
Key Responsibilities
1. Sales and Lead Management
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Manage incoming sales enquiries, leads, and merchant registrations.
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Allocate and track leads assigned to the sales team.
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Follow up with prospective merchants to understand their requirements and move them towards onboarding.
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Maintain regular communication with leads and ensure timely follow-ups.
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Track the lead lifecycle from initial enquiry to registration, onboarding, activation, and transaction initiation.
2. Sales Team Coordination
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Coordinate with the sales and business development team on daily activities and pending requirements.
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Schedule meetings, product demonstrations, and follow-up calls with merchants and partners.
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Prepare daily, weekly, and monthly sales activity reports.
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Monitor follow-up status and highlight pending or delayed cases to the reporting manager.
3. Merchant Onboarding Coordination
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Coordinate with merchants for submission of required documents and completion of registration formalities.
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Follow up with internal teams, including Operations, KYC, Risk, Underwriting, Product, and Technical Support, to resolve onboarding-related issues.
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Track merchant registration, approval, activation, and go-live status.
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Ensure timely communication of onboarding updates to the sales team and merchants.
4. Partner and Business Development Support
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Assist the business development team in coordinating with alliance partners, resellers, and referral partners.
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Track partner-referred leads and ensure timely follow-ups.
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Maintain partner details, lead mapping, onboarding status, and business performance records.
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Support partner meetings, documentation, and commercial coordination.
5. MIS and Reporting
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Maintain and update lead trackers, CRM records, sales pipelines, and merchant databases.
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Prepare reports on leads received, calls made, follow-ups completed, registrations, onboardings, and live merchants.
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Track pending cases, conversion ratios, and sales team productivity.
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Ensure accurate and timely submission of sales MIS to the reporting manager.
6. Internal Coordination and Documentation
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Coordinate with internal departments to ensure smooth execution of sales activities.
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Maintain sales-related documents, meeting minutes, proposals, and correspondence.
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Assist in preparing commercial proposals, presentations, and product-related information.
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Ensure proper documentation and timely closure of assigned tasks.
Required Skills and Qualifications-
Graduate in any discipline; a degree in Business Administration, Marketing, or Commerce is preferred.
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1–3 years of experience in sales coordination, sales operations, lead management, or business development support.
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Experience in fintech, payment gateways, banking, or digital payments will be an advantage.
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Good communication, coordination, and follow-up skills.
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Proficiency in MS Excel, Word, PowerPoint, and CRM tools.
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Strong organisational skills with attention to detail.
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Ability to manage multiple tasks and coordinate with different teams.
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A proactive approach to problem-solving and meeting deadlines.
Key Performance Indicators (KPIs)-
Timely follow-up and closure of assigned leads.
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Accuracy and regular updating of CRM and sales trackers.
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Number of leads contacted and follow-ups completed.
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Merchant registration and onboarding coordination turnaround time.
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Conversion of enquiries into registered and active merchants.
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Timely submission and accuracy of sales MIS.
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Resolution and tracking of pending cases.
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Effective coordination with sales, operations, and partner teams.
