Sales and Marketing Engineer

ales and marketing engineer

The Opportunity

This role turns regional priorities into well-executed campaigns, content, events, and sales-enablement activities.

What You'll Do

• Execute regional marketing plans:

  translate global and divisional priorities into practical campaign calendars, content plans, and coordinated activities for India and selected global markets.

• Deliver integrated campaigns:

  manage campaign execution across email, social media, web content, PR, and events, from briefing and content development through launch and results tracking.

• Create and localize content:

  develop, adapt, and coordinate blogs, website copy, case studies, press releases, product communications, social posts, and advertorials for local and regional audiences.

• Support digital visibility:

  apply SEO principles, conduct keyword and competitor research, and optimize content using relevant analytics and research tools.

• Enable sales and product marketing:

  work with Marketing Communications, Sales and technical experts to create clear, accurate brochures, presentations, product literature, landing pages, campaign assets, and other customer-facing materials.

• Run CRM and marketing automation activities:

  build targeted email and social campaigns in Microsoft Dynamics CRM and Click Dimensions, including audience selection, scheduling, execution, and performance tracking.

• Coordinate events and trade shows:

  manage pre-event, on-site, and post-event marketing, including booth communication, promotional materials, lead-generation activities, vendor coordination, and follow-up campaigns.

• Manage agencies and suppliers:

  coordinate PR, creative, printing, photography, video, merchandise, and event partners to ensure quality, consistency, and timely delivery.

• Support corporate communication:

  contribute to regional corporate, employer-branding, and CSR communication when required.

Desired Candidate Profile

• 3-8 years of experience in B2C Sales, Business Development, Retail Sales, or Field Sales.
  
• Bachelor's degree in Mechanical Engineering (B.Tech / B.E.) or Production & Industrial Engineering (B.Tech / B.E.).