1.0 - 5.0 years

0 Lacs

karnataka

On-site

As an experienced Google Media Buyer, you will be responsible for planning, executing, and optimizing digital advertising campaigns across various Google platforms such as Google Ads, YouTube, Display & Video 360 (DV360), and the Google Display Network. Your primary focus will be on managing paid media strategies to drive traffic, conversions, and ROI. Your key responsibilities will include creating and managing PPC campaigns on Google Ads, planning and executing media buys through DV360 and other Google Marketing Platform tools, conducting keyword research, audience targeting, bid management, and A/B testing. You will also be responsible for optimizing campaigns to meet KPIs such as cost per acquisition (CPA), return on ad spend (ROAS), and click-through rate (CTR), as well as analyzing performance data and generating detailed reports. Collaboration with creative and content teams will be essential to ensure ad relevance and effectiveness. It will also be crucial to stay up-to-date with Google platform updates, trends, and best practices to drive successful campaign outcomes. To be successful in this role, you should have 1-2 years of experience managing Google Ads and DV360 campaigns, a proven track record of running performance-driven campaigns across Google platforms, strong analytical skills, and experience with campaign reporting and optimization. Google Ads certification(s) are strongly preferred, along with familiarity with Google Analytics, Tag Manager, and Looker Studio. Your ability to efficiently manage multiple campaigns and deadlines will be key to your success. Preferred qualifications include experience with eCommerce, software as a service (SaaS), or lead-generation campaigns, knowledge of remarketing, conversion tracking, and audience segmentation, as well as experience working in a digital marketing agency or in-house performance team. In return, we offer competitive compensation and performance bonuses, the opportunity to work with industry-leading tools and technology, a collaborative and data-driven work culture focused on growth, and health insurance.,

Posted 1 day ago

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