Retention Marketing Specialist (D2C--Jewellery/Fashion) || Gurgaon

We are hiring for one of our client for the role of Retention Marketing Specialist (D2C-Jewellery/Fashion) based out at the Gurgaon location. PFB the details:

Industry: Ecommerce (Start-Up)

Role: Retention Marketing Specialist (D2C Jewellery/Fashion)

Location: Gurgaon

Role Overview

The Retention Marketing Specialist will own all post-purchase and lifecycle communication, ensuring customers come back, buy more often, and feel emotionally connected to the brand. Youll blend data, creativity, and customer psychology to turn first-time buyers into loyal customers.

Key Responsibilities

1. Lifecycle & CRM Ownership

• Own end-to-end email, WhatsApp, SMS, and push notification strategy

• Build and optimize flows:

• Welcome
• Abandoned browse & cart
• Post-purchase education
• Repeat purchase nudges
• Win-back & reactivation

• Segment users based on behavior, RFM, AOV, and category interest

2. Revenue & Repeat Growth

• Drive improvements in repeat purchase rate, LTV, AOV, and frequency

• Plan monthly and weekly retention calendars aligned with launches & offers

• Run personalized offers, bundles, and replenishment nudges (e.g. styling-based)

3. Copy, Creative & Testing

• Write or guide high-converting CRM copy aligned with brand tone

• Test subject lines, CTAs, send times, offers, and creatives

• Collaborate with creative & design teams for visuals

4. Customer Insight & Feedback Loop

• Use reviews, returns, CS tickets, and NPS insights to improve messaging

• Identify drop-offs and friction points in the customer journey

• Feed insights back to growth, product, and brand t2eams

5. Analytics & Tools

• Track and report on key metrics: open rate, CTR, conversion, revenue per send

• Work with tools like Klaviyo, MoEngage, CleverTap, WebEngage (any one is fine)

• Ensure compliance with opt-ins and best practices

Interested candidates may share their CV at: anisha.rana@randstad.in OR WhatsApp: 7837341562